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This year at WTM, Brand USA, the destination marketing organisation for the United States, will be promoting its USA Discovery Program.


The online training programme for agents in the UK and Ireland has recently launched a new Luxury Specialist badge, as well as going global with the site launching in India, Australia and New Zealand.


For agents attending WTM on Thursday November 6, there will be a new incentive for some lucky winners who visit the stand. Agents can also find out more about the annual megafam in partnership with British Airways and American Airlines. Details of itineraries, including the finale location, will be released, as well as confirmation of how agents will be able to enter to win a spot.


Meanwhile, the company and its partners will be inviting key industry to the USA Pavilion to enjoy an American-themed networking event to highlight gastro-tourism in the US in support of its recent culinary initiative.


The event will be held from 17:00-18:30 on Tuesday November 4 and will showcase food and drink produce from across the US. Destinations within the Brand USA Pavilion have been invited to showcase their own indigenous cuisine, plus guests are invited to join the event and share in the atmosphere.


For further information see www.discoveramerica.com/foodstories or visit stand NA350/J

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