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Silversea Cruises has introduced Silver Simplicity, its new simplified sales programme for groups. 


The programme is available for new group bookings on all future 2014 and 2015 voyages, replacing the Group Amenity Point (GAP) programme.

The line's general manager UK & Ireland, Mike Bonner, said: "Our aim with Silver Simplicity is to help travel agents increase their group business by simplifying our policies and making it as easy as possible to sell to groups. Instead of dealing with a complicated point system that varies from voyage to voyage, agents can now take advantage of a standard group programme offered on all voyages, or an enhanced programme available on select sailings."

As an example, a Standard Group Programme includes one complimentary tour conductor berth per nine guests, $200 onboard spending credit per suite for voyages of up to nine days and $300 spending credit per suite for voyages of ten days or longer. A minimum of five full-fare suites must be booked to qualify.

Travel agents with existing 2014 or 2015 groups departing on July 1 or later (booked under the previous GAP programme) have the option to convert to Silver Simplicity.

Groups that reserve back-to-back voyages will also benefit from onboard spending credit for each voyage depending on the length of sailing.


For a list of enhanced group voyage dates and complete details of the Silver Simplicity group programme, agents should visit the Communications section of My Silversea.

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