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British holidaymakers now browse at least eight different websites, talk to four different friends and read three travel articles ahead of committing to their holiday, according to research undertaken by Club Med.
A survey of 2,050 people reveals that watching dolphins and killer whales perform tricks in small tanks is no longer on the travel bucket list of the average British tourist.
FHR recently polled 2,000 Brits as part of a new survey to determine how long they dedicate to researching their holidays, the age of the traveller, the amount they spend and how they choose to book their break away.
Research from Booking.com has revealed that more than half (54%) of British female solo travel enthusiasts are now more likely to holiday alone than they were five years ago.