FHR recently polled 2,000 Brits as part of a new survey to determine how long they dedicate to researching their holidays, the age of the traveller, the amount they spend and how they choose to book their break away.
The findings revealed that when researching holidays, it is the younger age group who are using travel agents more for advice, with 36% of 16-24 year olds seeking advice from travel agents online and in person, compared to 19% of 55 year olds and above.
Graham Greenaway, the company's director, said: “Travel companies stuck with the mentality that the older generation do not use their websites need to think again. Our latest research shows that this age group is now carrying out more research via their computers than using travel agents. The same applies to when they book their holidays. Moving forward, to cater for this shift in online behaviour, we should see less emphasis from travel companies on brochures and more focus on websites.”
When holidaymakers were asked how much they spent on their last holiday, the most popular prices ranges included £801-£1,500 (19%), followed by £201-400 and £401-£600 both at 18%. Unsurprisingly the lowest price range was holidays costing more than £2,500, with just 4% of people spending this.
Nearly half (48%) of British holidaymakers chose to book their holiday online, with reasons including the ease of booking (46%), much quicker (43%), less stressful (16%) and more flexibility (28%). Just over a quarter (28%) of those surveyed preferred to use a travel agent either online or person, with explanations including their expert knowledge (17%), easier way of doing things (19%), save money (20%) and save time (20%).
For more information visit www.bookfhr.com