Despite the rise in eco-tourism and increasing concerns over our carbon footprint, a recent poll by reveals that Brits are not prepared to pay a premium to help conserve the destinations they visit on holiday.

The research found that 70% of travellers do not believe that they should be forced to pay an eco-tax when going abroad - men were more cynical than women, with 7% more males believing that the tax is merely another way for foreign governments to take cash from tourists. Just 12% of those asked said that they would pay the tax because of their responsibility to protect the environment.


However, 18% of holidaymakers would be happy to pay a tourist eco-tax if the funds went on nature and wildlife. When asked how environmentally-friendly they are on holiday, more than one in two holidaymakers (55%) claimed to be eco-conscious, yet almost one in five (19%) admitted that they make no effort to save energy while away, while a brazen 4% admitted to leaving their air-conditioning on and requesting fresh towels daily.

The company's head of product innovation and merchandising, Anthony Clarke Cowell, said: "Tourist eco-taxes have been unpopular in the past and the poll results reflect this. However, we have found that UK holidaymakers do like to support sustainable tourism if it's made easy and does not impact too heavily on the pocket."  

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