According to a recent poll from, as many as two thirds of Brits wouldn’t consider going on a holiday that didn’t involve being close to the beach, and 78% wouldn’t go on a break to a destination that wouldn’t be warm and sunny when they were planning to travel.


Nearly 1,922 holidaymakers aged 18 and over from around the UK took part in the survey, all of whom had been abroad on holiday in the past two years.

When asked, ‘Would you go on a holiday to a destination that wasn’t near the beach?’ 64% of those taking part said that they wouldn't, with the main reasons being that it would not feel like a holiday if it wasn't close to the beach (41%) and that their children enjoyed the beach (27%).

The poll also revealed that 78% of respondents wouldn't choose a holiday destination that wasn’t going to be warm and sunny at the time they planned to travel, with 57% of those respondents citing that they only went on holiday to escape bad weather. 



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