TrekAmerica recently conducted independent research on 17-30 year olds to reveal the secrets of just how important saving is to their customers, the lengths they will go to to achieve their saving goals and even how young men and women approach saving differently.
In 2013, young people spent £133billion on travelling, with the average price they are willing to pay coming in at £1,600. The research showed that more than half of the young people surveyed named travelling as the most important thing they can save for, meaning that saving is a necessary consideration.
Louise Hughes, the company's head of marketing, said: "We knew from many of our customers first-hand just how much their trip means to them as young travellers who want to get off the beaten track and explore the USA and how often, planning for their trip begins many months in advance with the saving process. It was intriguing to see the gender split when it comes to saving, but most encouraging to see that travelling remains a clear priority across the board.
"We know that cost is a big consideration for our customers, which is one of the reasons why we offer a range of tours that vary in duration and accommodation packages to suit different budgets. One resounding message that came through from the research is that travel is recognised as an important life experience that young people are willing to save for, and our team of experts are ready to guide them to finding their perfect trip when they’ve reached their goal.’’
Both sexes agreed that socialising with friends was another important expenditure, but whilst 71% of females stated that they would sacrifice a night out with their friends to stay in and save the cash, just 54% of men agreed that they would do the same.
Playing the stock markets and asking for a pay rise were just a couple of approaches preferred by male respondents, whereas the survey revealed that a greater percentage of women look to their own possessions for a solution; whether it be by shopping on eBay, or selling their existing items.
For more information see www.trekamerica.co.uk