Online travel agents are currently refining their SEO and paid search strategies, and with Q1 of 2016 well underway, it’s time to compose the perfect packages tailored to each target group’s tastes.

Knowing who customers are for each package type and which locations to push through SEO and paid search are essential to maximise online sales this year.

Within the travel market, various types of travel agents can be identified, and we chose to focus on the following ones in our study – based on British customers’ holiday preferences this year:

Ski travel agents

Activity & adventure travel agents

City breaks specialists

Celebrations & honeymoon specialists

Beach holiday travel agents

Cruise specialists

Music events & sports travel specialists

All inclusive package & tour specialists

Domestic breaks specialists

Still at the top of customers’ favourite holidays are ‘staycations’ and city breaks, with one other defined trend; the rise of the solo adventure for older age groups.

Solo holidays are seeing a surge amongst women at 58.3% of single holiday makers, an angle travel agents might want to explore with exclusive packages this year.

With Cornwall remaining the UK favourite, ideal for ‘staycation’ family packages, other top destinations include Abu Dhabi for adventure, Spain for beach holidays and Cambodia for river cruising in 2016.

Knowing customer trends for 2016 is the ideal way to establish digital strategies including SEO to be able to target the right audience with the right offers and keywords.

Agents can discover more through the link to the infographic below to establish which customers to target this year, and the packages those customers will be interested in purchasing.


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