Research by PrivateFly.com shows that UK senior executives embrace technology in the office, but most still prefer paper-based reading for travel.Almost three quarters (74%) of the UK’s business leaders are sticking to old habits when it comes to receiving news on the move despite embracing a wide range of technologies in the office.
CEOs, MDs and chairmen from some of the UK’s top companies were invited to participate in the business travel study which was undertaken by Clarity, an independent online research group. When asked about their use of technology to conduct business, nearly two thirds (63%) said they use webcams and video calls, with more than half (56%) adopting internet telephony such as Skype.
Instant messaging is used by 36% of business leaders, while 17% said they used social media such as Twitter, Facebook, LinkedIn and Plaxo to conduct meetings. The majority also embrace more established business technologies such as email (98%) and conference calls (86%). However the findings made clear that traditional methods still hold firm for top executives in some business situations. The overwhelming majority said that technology cannot replace business travel entirely, with 95% stating it was still important or very important to meet face-to-face.
Furthermore, when they are actually on the move, just 26% catch up on news using a digital device such as an iPad, iPhone or laptop. The majority (74%) express a clear preference for paper-based news and information when travelling.
Commenting on the findings the company's Adam Twidell said: “Enhancing business travel efficiency is a key priority for today’s busy executive, whether in choosing time-saving transport or using technology to reduce diary overload. However it’s clear that business leaders like to mix the old with the new: There are times when only a handshake and eye-to-eye contact will do – and for news on the move, the traditional newspaper is evidently still king.”