CaptainConversion.com ran a survey to discover the persuasive power of different marketing messages for travel sites.

More than 1,500 people in the US completed the survey, which asked the question "Which adverts for trip booking websites was most appealing?". The results found that the advert which stated it was 'voted the number one travel expert' came in top with 36.6% of the vote, followed in second place by 'over 2 million people book with us every year' and 'free destination guide when you book with us' in third.

The company's Ashton King says that the results suggest being perceived as the expert in your area of travel is the most effective way to attract customers. He said: "Research into persuasion has identified a number of proven principles that influence people. One of them is authority. People listen to authorities, like doctors, judges and policemen, and follow their orders or expert advice. We’ve all heard the term ‘doctor’s orders’.

"So when it comes to finding a travel company to book with, people are attracted to the experts – the authorities – more than anything else it seems."

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