A study of 2,000 adults reveals pester power from children or pressure from the other half means 30% of adults are missing out on the kind of holiday they would really like, in order to please others.
The findings, from Royal Caribbean International, also revealed that a third of holidaymakers rely on agents to achieve their dream holiday due to their level of knowledge and expertise, while a further 20% believe agents can help them get the most for their money.
However, millions are still returning to the same accommodation in the same resort every year. The poll found 62% of Brits have returned to a former holiday venue within ten years and 12% have been to the same place six times or more.
Stuart Leven, the line's managing director UK and Ireland, said: “The findings of our research confirm the important role agents play in helping many people unlock a new travel experience, and that is why we’re dedicated to providing the tools and incentives to introduce holidaymakers to our wide range of destinations and innovative on board activities – particularly those who have never considered cruise before.
“Our customers understand that there is no need to get stuck in a rut or compromise because you can experience a different holiday each time.”
Other findings from the survey showed that 31% claim they compromise on the choice of destination while another third say they miss out on activities they want to do but others do not. The biggest compromise is in accommodation, with 44% of respondents not getting to stay in the kind of place they would love to try out because of the considerations of others. For most, the definition of a dream holiday involves going somewhere new and further away than usual and in luxury accommodation. But of the 51% keen to try something different in 2015, two-thirds have resigned themselves to missing out on their wish, with 45% claiming to be put off by price and 23% by increased travelling time. An unadventurous 14% say they do not want to try something new in case it doesn't work out.
As well as offering a free drinks package and on board spending money up to $400 to customers booking selected sailings this month, the line is offering its Club Royal members who register bookings before the end of this month the chance to win one of 280 places on the exclusive Anthem of the Seas pre-inaugural sailing this April.
For more information visit www.royalcaribbean.co.uk/whats-stopping-you