Travel agents, cleaners and hairdressers are the best of British when it comes to using mobile search to reach new customers, according to T-Mobile.
A national survey of owners of microbusinesses found that consumer services are making the most of the 400% increase in mobile searche by making sure they’re visible to customers using smartphones to search for local businesses.
The company found that almost two thirds (64%) of the nation’s microbusiness travel agents, cleaners and hairdressers are taking advantage of the possibilities presented by mobile internet this summer. Findings include 26% have registered their business on Google Places, which makes their business appear on Google maps (national average 16%); 26% have claimed a Facebook place which allows people to ‘check in’, acting as a recommendation to their friends (national average 14%); 24% ensured Website mobile friendly (national 12% average); and 75% have seen business benefits in the last 12 months.
Martin Stiven, the company's vice president - Business, said: “Travel agents are tackling challenges head on by taking advantage of the opportunities that mobile internet can bring to their business. By engaging in mobile search, these small businesses are cutting the risk of being overlooked as part of the ‘hidden High Street’ – 46% of businesses nationally are invisible on mobile searches, and they’re missing out on an increasingly important way to market themselves.
“It takes just 30-minutes to get ready for mobile search, helping businesses reach new customers and ensuring existing customers recommend you to a friend. This is a quick, easy and free way to immediately drive customers in your area to your door.”