Booking.com has announced the expansion of its Villas.com portfolio with the introduction of cottages4you, adding more than 10,000 self-catering holiday cottages to its accommodation offering.
The decision to expand comes off the back of a huge increase in demand from domestic and international travellers for self-catering accommodation in the UK; the company has seen demand for its UK villa bookings almost triple during 2012/13 and expects similar growth this year.
A recent survey by the company found that a significant number of Brits chose to holiday at home this summer, while an ever-increasing number of international visitors – from as far afield as China and Australia – look to the British countryside, with self-catering accommodation seen as the ideal way to experience rural areas.
Megan Anderson, global director of Villas.com, said: “With more than three quarters of us planning a domestic break this year, the UK ‘staycation’ is definitely here to stay.
"The flexibility and choice that self-catering accommodation brings to a holiday seems to be incredibly attractive, and in response to the trends we’ve been seeing, we’re extremely happy to announce our partnership with cottages4you this summer. It brings a diverse range of more than 10,000 beautiful cottages, perfect for couples, families and groups of travellers looking to personalise their holiday.”
When it comes to types of self-catering accommodation, cottages rank as the most favoured option for UK travellers – chosen by just under half (40%) of those surveyed – closely followed by apartments (21%) and villas (20%).