New research from has revealed that a large percentage of holidaymakers who opt for a cruise do so in order to avoid ‘tacky’ holiday resorts, whilst others feel ‘under pressure’ to go  on a cruise because friends or family have been on a cruise holiday. 


The company conducted the poll with 1,827 Brits who had been on a cruise in the past five years. All of the respondents were asked to choose from a list of possible answers the reasons why they had booked a cruise holiday on their last cruise trip, with respondents able to choose multiple answers.

The five most frequently named reasons were 'Wanted to visit multiple destinations on one trip' – 72%;  'Wanted to avoid ‘tacky’ holiday resorts' - 43%; 'Wanted to holiday on the sea/didn’t want dry-land holiday' – 36%; 'Cost control easier on a cruise' – 23%; and 'Felt pressured to follow trend as friends/family had also been on cruise holiday' – 21%. 

Of those who admitted that they had opted for a cruise holiday to avoid ‘tacky’ resorts, three fifths, 61%, explained that they had been to a dry-land resort in the past which they disliked. Of these, the majority, 55%, explained that their main reason for disliking the resort in question was ‘too many children’ staying there. In contrast, a third, 31%, explained that they didn’t feel that the resort awarded them ‘enough culture’ of the destination in which they stayed.

Of those who felt that they could control cost easier on a cruise, just over half, 51%, explained that they found it ‘difficult’ to stick to a budget on dry-land holidays.

Furthermore, a quarter, 23%, of respondents admitted that they had previously gone into debt when going over-budget on a dry-land holiday.


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