A poll by www.sunshine.co.uk into the holiday habits of Brits has revealed more about their priorities when on holiday, uncovering the very reasons why they want to go away in the first place.

The research revealed that the top holiday priority for the majority of holidaymakers is ‘to get a tan’ during their short stint abroad, followed by 

to relax/have a break from work (22%); to spend quality time with friends/loved ones (14%); holiday flings/romances (12%); and create good memories (7%).  

Of those who said their top priority was to get a tan, some 61% said that they would have liked to have been more tanned before going home. 

More than one in ten (12%) admitted to regretting the amount of time they spent on holiday trying to get a tan and a third said they didn’t actually find the process of getting a tan ‘enjoyable’. 


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