Fred. Olsen Cruise Lines has conducted a survey of its guests post-cruise to determine their motivation in booking, and has found that, out of approximately 20,000 responses itinerary and destination are more important factors than the low price of the cruise holiday, scoring 39% and 16% respectively.
In addition, the convenience of regional departure ports has also proven to be a key factor for guests when booking their cruise holiday, scoring higher than onboard facilities and entertainment.
In 2015/16, the line's cruise programme will see its four ships – Balmoral, Braemar, Boudicca and Black Watch – visit 245 destinations in 81 countries around the globe, including 42 countries on its 2016 ‘Grand Voyages’ alone.
Sailing from ten regional UK departures ports – Southampton, Dover, Harwich, Tilbury, Bristol (Avonmouth), Liverpool, Newcastle, Rosyth (for Edinburgh), Greenock (for Glasgow) and Belfast – the company's ships will be positioned within a 90-minute drive from 80% of its guests.
Following their tremendous popularity this year, the company will be offering more river cruising itineraries in 2015/16, on Braemar – which is ideal, with its shallow draft – taking in the French rivers, the German waterways and a Spanish itinerary, cruising up the Guadalquivir to the centre of Seville.
Another feature of the line's 2015/16 cruise programme is its series of ‘Into the Heart of the Baltic’ voyages. These specially-written Baltic itineraries allow Braemar to dock at ports and berths right in the city centre, giving guests easy access to some of the Baltic’s most spectacular sights.
For further information visit www.fredolsencruises.com or call 0800-035 5242.