According to research by AeroMobile, 78% of British travellers are happy to use their mobile phones on holiday, despite concerns about the cost, while almost two thirds of people are worried about the effect roaming abroad will have on their pockets.
The survey of 2,000 UK consumers revealed that most people (62%) use their phones to keep in touch via text message when overseas, with only 13% using them to check social media sites.
Just under a fifth currently use their mobile phones for browsing abroad, with men more likely than women to surf the web whilst away.
A fifth of Brits however admit to leaving their phones at home when they travel abroad, with men more likely to do this (26%) compared to 16% of women.
The survey also found that the older generation are also more likely to lock their phones away when they venture abroad; nearly 30% of over 55s don’t travel with a mobile phone, compared to just 13% of 25-34 year olds.
The company's CEO Kevin Rogers said: “What’s clear from this research is that there is demand, particularly from the younger generation, to be connected whenever, wherever. In the past roaming has been a contentious issue, but we’re now seeing better deals available for consumers who want to use their mobile devices overseas.
“Growth on the AeroMobile network, which provides a roaming service inflight, points to increasing demand from consumers who are happy to roam. We’ve seen a huge appetite for both SMS and mobile internet services at 30,000 feet; so far in 2013 data usage per flight has doubled and we’ve seen a 40% increase in the number of text messages sent per flight."