Britain is a nation of happiness and inspiration seekers when it comes to music with nine out of ten people (95%) claiming that tunes have the power to evoke happy memories.
Music’s ability to rouse and move also scored similarly highly with 93% of people regarding their favourite song as inspiring.
The research, conducted on behalf of Royal Caribbean International, also found that we are a nation of passionate music lovers with three-quarters of people (74%) stating that music is important to them. People also agreed that music enhanced memories with more than a third (31%) re-living their favourite holiday memories on cue to a particular track.
The research coincides with the announcement that new ship, Anthem of the Seas, will become one of the most entertainment-dedicated and technologically advanced cruise ships to be based in the UK when it launches in spring 2015.
The line's president and CEO, Adam Goldstein, said: “Brits have shaped the music world and really know their music, and our new ship, Anthem of the Seas, has music at its heart. Basing a new ship in Southampton shows our commitment to the UK and is also a bold statement of our confidence to continue to be leaders of innovation in music and entertainment. We look forward to bringing Anthem of the Seas to the UK to deliver amazing memories and experiences.”
The new ship will sail from Southampton during the summer and autumn, before heading to Fort Lauderdale in Florida for the winter months. A sister-ship, Quantum of the Seas, will launch in November 2014.
For more information see www.royalcaribbean.co.uk