Brits have become so reliant on smartphones and tablets on holiday, that having to pay for Wi-Fi is now one of our top ‘holiday hates', according to a new survey from Thistle Hotels which polled 2,000 people.
The research found that the average holidaymaker spends an hour each day on holiday catching up with friends and current affairs, online. As a result, having to pay for Wi-Fi now ranks alongside traditional holiday grumbles such as rude hotel staff and rooms not being ready.
The findings revealed that the top five dislikes were rude hotel staff (69%), rooms not being ready (45%), paid-for Wi-Fi (38%), limited buffet/menu selection (37%) and not being as close to holiday attractions as advertised (32%).
The survey also found that when booking a holiday, fast, free and reliable Wi-Fi is more important (51%), than having a swimming pool (49%), being close to local attractions (41%) and even having a TV in the room (37%).
In light of the survey, the company has announced that it has partnered with BT Wi-fi to upgrade its existing free internet access. It has also launched a new Facebook game called ‘Wifey or Wi-Fi’ where people can find out if they are guilty of paying more attention to the internet than their friends and family.
For details see www.thistle.com/wifeyorwifi