As we freeze our way into January, Brits are already looking forward to summer holidays and beach getaways, but value will be the buzz word and all-inclusive holidays a popular choice. 

According to a survey of 2,000 adults, 54% of Brits are planning to take one or two holidays this year, compared to 62% last year, but only 8% said they would not take a summer holiday in 2011, compared to 16% last year.


People in the East Midlands are planning the most holidays with an average of 2.2 and those from Northern Ireland the least with an average of 1.7.

Nearly one in five (18%, up from 12% in 2010) are most likely to take an all-inclusive holiday – the most popular choice. Only 13% are planning a UK for their main summer holiday – a drop of 3% on last year.

Currently the most searched for departure dates for flights this year are Saturday February 19 and Saturday May 28, both popular school holidays.

Bob Atkinson, travel expert from, said: “Despite the tough economic climate and rising household costs most Brits are unwilling to give up is their annual holiday, and this comes as no surprise as we value our annual break way above many other items of expenditure.

“We are becoming much savvier when it comes to booking, using the internet to trawl for deals and offers. Value for money is what drives our choice in destination and holiday type.

“The British stalwart destination – Spain – is likely to give you the best value in 2011; the euro is weak and accommodation owners are all fighting for business. Other good value hotspots include Turkey, Morocco and the US. The UK is set to be less popular in 2010 than 2011 however; this could be to do with both increases in VAT on domestic holidays along with continued perception of poor weather at UK resorts.”

Atkinson’s top picks include:


  1. Spain – the euro is weak and prices in resorts are keen as hoteliers, apartment owners and villa owners are fighting for business, making the perennial favourite number one for overall value 
  2. Turkey – most people are taking all-inclusive package holidays with tour operators and online agents, offering excellent deals with everything in the price. 
  3. Morocco – although prices are beginning to rise, there are so many flights from the UK going into both beach resorts and cities. It is cheap to get to and many hotels offer good value. Plus if you avoid tourist traps you can get cheap meals and drinks plus great value souvenirs 
  4. USA – Florida is back with a bang with more air services from the UK and prices being kept low in the States due to the weak US domestic market. So, bargain hunters can get great value accommodation, cheap car hire and eat out for very little with discounts, vouchers and offers everywhere, plus you can stock up in the shopping malls on clothes and other items significantly cheaper than the UK. 
  5. Tunisia – lots of all-inclusive holidays make this destination good value for money and there is the option to browse the souks and markets for cheap gifts 6. Iceland – remains dirt cheap compared to years ago and somewhere where for city breaks as well as longer activity led holidays in unique surroundings 
  6. Egypt – prices are rising, but again, due to all-inclusive holidays Egypt still punches well above its weight in value for money.
  7. Portugal – economic issues are driving down prices as Brits have been staying at home over the last couple of years and the Algarve is dependent on our custom. Deals galore and keen local prices for hotels, food and drink make this a great choice for 2011. 
  8. Bulgaria – it’s always been cheap and continues to offer excellent value with cheap food and drink and good value accommodation 
  9. Kenya – beach resorts are doing well, prices remain low and the exchange rate is up year on year. Direct services from the UK to Mombasa really help here .
The ones to watch, according to Atkinson, include Greece, where prices have been high despite recent problems. Atkinson said: "Whilst Greeks rioted in the streets in summer 2010 packages were dirt cheap. It will be interesting to see how this one goes in 2011 and if we see a repeat of bargain basement last minute deals. In the Caribbean, in particular Barbados, St Lucia and Antigua, have all increased air services this year from the UK and a desire to attract back UK tourists, despite the rise in APDs. So expect to see offers starting to pile up out of season and with the exchange rate pegged to the US$ things could start to get cheaper again for these classic favourites."


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