New research has shown that March is the month we dream most about flying off to somewhere hot.


A study by travel website found the average Brit spends 13 minutes a day during March dreaming about sunnier climes.

That’s a total of 6 hours and 43 minutes in March - more than any other month of the year.

The study found December was the month we spend the least time thinking about being overseas – just 3 hours and 37 minutes across the month or seven minutes each day.

But as soon as Christmas and New Year are out of the way, we begin dreaming about escaping the harsh British winter

In January we each spend 6 hours and 12 minutes dreaming of the sun – an average of 12 minutes every day.

In February our time spent dreaming of escape falls to 5 hours and 8 minutes each – that’s 11 minutes for each day.

March is the peak with holidays being planned and booked . It then dips slightly in April to 5 hours in total or 10 minutes each day, lifts a little as we approach the summer with 11 minutes spent each day during July and August, and then starts to fall again as we approach Christmas.

A spokesman for said the current cold snap had led to a spike in web traffic and enquiries.

He said: “Many people do dream of escaping the British winter and the prolonged cold spell we have been experiencing seems to have increased this trend.

“Many of us decide on our holiday destination during March and the Arctic Spring may be encouraging many more to take the plunge and book their getaway earlier than usual.”

The study surveyed 1000 people and asked them to estimate how much time they spent dreaming of sunnier locations each month.

The spokesman added: “The results showed that we each spend hours every month dreaming about escaping the UK.

“There is a real peak in thinking about our holidays after December with the biggest spike in March when we can usually feel spring just around the corner.” 

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