Research from Booking.com has revealed that more than half (54%) of British female solo travel enthusiasts are now more likely to holiday alone than they were five years ago.
The poll of more than 1,000 British women highlighted how they find solo travel more of an empowering experience than a daunting one, with two thirds (61%) saying they feel more energised and refreshed after taking a trip by themselves, than opposed to going away with others. An additional 64% claim they have more freedom to be themselves when travelling alone, with 47% saying it gives them a chance to be a bit more selfish and do exactly what they want to do.
According to the research, social media plays a pivotal role when it comes to these women’s confidence in being able to go on holiday by themselves. Nearly two-thirds (62%) keep in touch with friends and family back home whilst away, with three quarters also say that social media allows them to unearth unusual places to go or find places to eat, thus fuelling their confidence to visit destinations on their own. And the trend looks set to continue, with more than half (51%) of female solo travel fans saying they plan to do so again in the next 12 months.