Following Greece’s economic unrest, the pound continues to surge, resulting in more British families booking holidays in the continent. As a result, holidaymakers are set to save 15% – or £112.70 per week – on their family holidays this year.
According to The Euro Exchange Rate News, the exchange rate is 1.41 Euros to the Pound and trending in favour of sterling. Due to the financial situation in Greece worsening, the pound has returned to its six year high.
According to research carried out by Holiday Hypermarket into consumer behaviour and whether the recent upturn has affected British travellers’ choice to travel to Europe in 2015 in comparison to 2014, the results show that travel to Europe is soaring.
The total number of bookings to Greece and its islands has increased by 71.7% since 2013. The rest of Europe is also taking on larger amounts of British tourists than before too.
Ian Crawford, representative from the company, said, “We can see that Greece generates a high number of repeat bookings, suggesting that it ticks a lot of boxes as far as families are concerned.
“This is encouraging news for Greece ahead of the busy summer months and is testament to the friendliness of the nation and all that it offers.”
Analysis of bookings in May show that travellers departing from Bristol have shown a 3900% increase in trips to Zante, Greece, a 1900% increase to The Algarve, Portugal, an 800% surge to The Costa Del Sol, Spain and a further 550% increase to Dalaman, Turkey.
This is mirrored throughout all major UK cities. Travellers from Manchester have shown a 106% increase in bookings to Spain; Glasgow has shown a 900% increase to Costa De Sol, Spain, while Newcastle has shown a 9900% increase to Menorca, Balearic Islands and a 400% increase to Larnaca, Cyprus.
After seeing these travel surges, the budget travel retailer looked deeper, researching the savings that an average family could make in one day while away on holiday. Considering a range of cost factors for an evening – hotels, taxis, meals etc - £16.10 could be saved by each person, a 15% mark down from the original costs.
This would result in a saving of £112.70 per person over a seven-night holiday. One couple would be saving over £200 a week, thanks to the low conversion rate, and a family of five could afford an extra night away with these savings.