Millennials are more likely to have visited Mallorca than Morecambe, or been on a theme park ride than a donkey ride, new research from Sykes Cottages suggests.

The YouGov poll paints a picture of how childhood holidays have changed over the past 50 years, from who we travel with to the destinations we visit, as well as what we do when we get there.

The average member of Generation Jetset - UK adults currently aged between 18 and 24 - went on their first holiday at three years old and are the first generation to be more likely to visit a foreign beach on their travels as a child (61%) than the shores of Blighty (54%).

In contrast, the average respondent aged 55+ was over eight years old at the time of their first holiday and 11% went on a foreign beach holiday as a child, compared to 69% who visited a British beach.

The differences between the generations don't stop there; Generation Jetset is far more likely to have gone on holiday with extended family and friends than older age groups. More than half (51%) of 18 to 24-year-olds have been on holiday with their grandparents and at least a third have been on holiday with their cousins (33%) or friends (39%).

And when it comes to holiday activities, Generation Jetset is more likely to have visited a theme park (71%) than taken a donkey ride (36%). However, traditional holiday activities remained popular, such as eating an ice-cream (88%), building a sandcastle (82%) and swimming in the sea (78%).

Looking at the overall picture, the majority of UK adults took their first childhood holiday abroad at age six. The majority took their childhood holidays with their parents (89%) and/or siblings (56%) and ate an ice-cream (91%), built a sandcastle (86%) and swam in the ocean (69%). Overall, a British beach was top of the list for the destination of a childhood holiday (66%), followed by a stay in a caravan (49%) and a trip to a holiday park (36%).

Tom Lowes of Sykes Cottages said: “We all remember our childhood holidays fondly, but our survey shows just how much those holidays have changed in the past 50 years. It's good to see however, that people still enjoy a visit to the ice-cream man! Going on holiday is an important part of childhood and can be a great way of introducing children to new things, whether it's the sealife you can find in a rockpool or the chance to try interesting new foods.

“We need to make sure our children don't miss out on the simple pleasures of a Great British beach holiday, including the unpredictable weather!”

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