A new Travel Agents Plimsoll Pricing Guide from business analysts Plimsoll Publishing has confirmed there are encouraging signs for the UK’s larger travel agent firms.


The research, which analysed the largest 1,000 agencies, found that the average company value within the sector has increased by 4% and that 289 firms have seen their value soar by 20%.

The pricing guide also claims that companies with sales of more than £10million have seen their value rise by 7% and a group of 163 organisations have seen their value increase by 50%.

However, the report also states that 208 businesses have seen their value fall by as much as a third.

David Pattison, senior analyst on the project said: “This is a great barometer for the industry to measure the overall improvement in the market – albeit a modest increase in the average value. In all we identified 289 companies that have increased in value by 20% and their performance adds to the belief that the overall market has stabilised.”

Pattison added, however, that although some companies have increased in value, there are still signs that the market is a challenging landscape.

He said: “Given the tough economic conditions of recent years, 208 firms are seeing their value fall by more than a third and it’s clear the market is still highly competitive and this is impacting on the value of the companies.

“Of course a company is only worth what someone is willing to pay – however you need a start point and the pricing guide offers this,” he said.

The guide is useful for those looking to compare and understand their own company’s value against the rest of the market.

For more information on the pricing guide, which costs £350 plus VAT, contact Chris Glancey on 01642-626419 or email c.glancey@plimsoll.co.uk

Readers of Travel Bulletin can receive a £50 discount; call and quote PR/PG/HP80.

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