UK holidaymakers aged 25 and above are expected to spend £27billion on hotel stays this summer, according to a new survey released by Room Key, a hotel meta search engine built by hoteliers. The average traveller is also planning to book an average of ten room nights during the main summer holiday period.
Though nearly three-quarters (74%) said price will drive their hotel decision, location was a close second at 66%, and more than half of travellers (52%) said that facilities will play a significant role in their decision. Hotel brands (24%) and the family friendly nature of the properties (21%) are two further factors that will influence hotel choice, according to the survey.
The company's chief marketing officer Stephany Verstraete said: “Value reigns supreme in the search for hotels this summer. Today’s savvy traveller is looking beyond room rates alone to added value extras such as complimentary Wi-fi or free breakfast, family-friendly properties and more."