After seeing a steady increase in the amount of interest surrounding cruise weddings over the past 12 months, investigated further by finding out how many couples are currently considering planning alternative routes for their wedding day, and what exactly this would entail.

The study polled 1,983 UK adults who were engaged to be married, but were yet to make any concrete plans or bookings for the big day. Respondents were initially asked if they were considering an 'alternative' wedding day; that was, any plans that would differ from traditional weddings.

They were asked to select from a list and according to the poll, the top answers emerged as follows: Cruise wedding (19%), beach wedding (11%), ski/snow wedding (6%), themed wedding (3%) and a skydiving wedding (2%).

Reasons for deciding on a cruise ship wedding included 'to save money', 'to make the ceremony more intimate' and 'it would be romantic'.

Steph Curtin, the company's cruise development manager, said: "It is not particularly surprising to see one fifth of engaged couples are considering a cruise wedding. Not only does a cruise make a beautiful setting for such a special day, but the monetary benefits of choosing to marry on board a ship can be extremely tempting. Forget planning the invites, the food menu and evening DJ, with a cruise wedding one can effectively plan their entire wedding in one easy phone call.

"People are really starting to see the range of benefits holding a cruise wedding can bring, especially with the convenience of being able to combine an easily planned, personalised ceremony, reception and honeymoon, all rolled into one.”

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