Travel Opinions

Leading Digital Hospitality: A Digital Revolution by Chris Roe, AccorHotels

The rate of technological change in the hospitality industry has been extraordinary. Growth in the number of mobile users, digital intermediaries and the emergence of disruptive hospitality models such as Airbnb have transformed the market and created the need for a digital revolution. In particular, changes in consumer behaviour and online renditions of traditional distribution platforms are pivotal to transformations in the future of hospitality.

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Are we achieving digital transformation in travel? By Simon Jones, Black Pepper Software

CIOs see their key focus this year as driving business innovation and digital transformation. The travel sector in particular, needs to embed digital transformation at the heart of its strategy - with companies such as Airbnb, Uber and Google leveraging data to disrupt this industry.

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Soothing the Brexit fears of business travellers by Jennifer Conneely, DCC Forum

On June 23, British citizens will be faced with a major question in polling booths up and down the UK – ‘should the United Kingdom remain a member of the European Union or leave the European Union?’

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The Future of Social Media by Stephanie Reed, freelance social media manager

I spoke about the future of social media at yesterday’s travel trade event, Experience Latin America (June 6 at CCT Venues Plus, Canary Wharf) and thought I’d highlight what was discussed for those who were unable to attend the event.

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Changing the volume – how to cut through the noise online and reach new customers by Dan Cohen, Tradedoubler

The internet is continuously dictating the way people shop and engage with travel operators. Those looking to make a getaway will have all experienced a barrage of advertising every second they are online. For this reason, cutting through the noise and locating new customers is harder for travel marketers and those in the tourism industry as a whole to achieve than ever before.

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