Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

Within the hospitality and tourism sector, consumers are constantly on the look out for the latest offers and deals. This means that as a hotel, restaurant, attraction or venue owner, you need to provide your customers with the best possible offer available.


There are two types of customers which are likely to be attracted to promotional offers, the first being the logical thinkers. These customers have a particular budget and are looking at many different options for their perfect deal. They are rational and take their time to consider their options.

The other is the spontaneous type of customer who stumbles across a good deal and can’t resist but to take it up.
So, how do you entice and encourage these types of customers?

Know your audience
Firstly, when it comes to marketing, the key to offering the right promotional deal is knowing your audience. You have to focus on the right target market in order to get results and sales. To know your audience is to know them inside out.

You need to understand where they get their information from. After all, how else are you going to reach them? Find out what travel magazines and newspapers they read. What social media platforms they use and where they are asking questions online. It's a good idea to ask guests and visitors about their preferences either by a short survey or a simple form on your website.

There are many ways to find out about your specific target market. You can use market research surveys in order to get demographic information about your customers. This will help you find out specifics such as their age, household income and occupation. This way you can specifically target those who are more likely to respond to your marketing efforts.

As part of knowing your audience, you also need to know how they engage with you online at the moment. To do this you should start recording your stats from your website. Find out how long visitors are spending on your website, what they are clicking on and how they came to your website to begin with. Have they searched for it specifically or just found it by accident?

This will also determine where you advertise your offers, whether it is on your website, in print, or on other relevant websites.

Attracting the right people
Most of the time, customers will go directly to your website for special offers. This is where you only have a few seconds to capture their attention. Often, buying decisions are made with emotion so find out how you are appealing to their needs and wants. For example, think about Butlins; their target audience is predominantly families so they have offers such as 'kids eat free' or 'kids eat for £1'. Their offers are perfect for their target audience, which would be difficult to say no to.

One of our clients is a very popular wedding venue, and has many competitors. As part of its wedding deals they are offering couples the top table at their reception for free. This is another very clever way to attract the right audience and persuade a couple to choose their venue over another by adding value to their package.

What it all comes down to is knowing your audience. Without knowing who your customers are, you aren’t able to reach out and offer them exactly what they want. But also keep in mind that when people buy at a discount, they keep buying at a discount. In order to build long term loyalty, offers and promotions aren't always the best strategy.

For more information see www.welltravelled.co.uk

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