Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There stil...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

Exclusive offers to Borneo from Premier

Exclusive offers to Borneo from Premier

Friday, 14 October 2016 09:39

Premier Holidays has unveiled exclusive twin-centre offers to Borneo for 2017, with savings for couples.

 Demand for New Bristol Hotel ahead of its opening

Demand for New Bristol Hotel ahead of i…

Friday, 14 October 2016 09:22

With the highly anticipated opening of the new Bristol Harbour Hotel fast approaching (October 17), Harbour Hotels reports that it has seen ‘a substantial number’ of bookings in advance of...

Omega schedules exclusive packages from LBA

Omega schedules exclusive packages from …

Thursday, 13 October 2016 16:51

A series of exclusive special departures will take to the skies from Leeds Bradford Airport with Omega Holidays next year to offer Northern Lights, Italy, Austria and Croatia departures along...

Picture the scene. You arrive at the airport, smugly carrying your iPhone ready to show your mobile boarding pass. You’re not carrying any travel documents because it’s all saved on your trusty iPhone your flight number, seat number, hotel address. You stroll into the terminal building, pull out your phone then freeze: your battery down to its final bar.

“Please, just a few more minutes,” you beg, “Just stay on for long enough to get me through the morning.” You frantically tap on the device, desperately trying to retrieve everything before the ‘wheel of doom’ appears. 

At times like this, every bar counts. It’s that last ounce of juice that allows you to complete the tasks you need to, before the phone switches off and refuses to resuscitate. In those crucial moments, a charger you used earlier in the day has the opportunity to be a hero, or a villain.

In fact, it is this ‘Every Bar Counts’ philosophy that is encouraging a whole host of businesses to adopt USB charging technology; from airports to hotels, retail outlets to universities. These organisations increasingly understand that failing to provide their customers with a quick, easy way to charge their devices on the go is a very easy way to lose loyalty. After all, if you had to decide between a coffee shop or a hotel room with a charging outlet and one without, which one would you choose?

It’s a no brainer, on important days when our device is low on battery; the majority of us would pick an inferior coffee in exchange for somewhere to perch and pump the vital charge into our phone that will get us through the day. By embracing USB charging sockets, these types of businesses are significantly increasing the likelihood that a customer will pick their establishment over someone else’s. Like free Wi-Fi, in a year’s time, expect USB charging to become ‘table stakes’, commonplace in almost every establishment.

The most enlightened businesses will go even further. If every bit of every bar counts, customers will appreciate any last bit of extra charge that can be pumped into their device before they run off to their next engagement. Cue an innovative new approach to USB charging - coined Dynamic Device Recognition (DDR) by MK Electric – which makes sure whichever device is plugged in, it charges in the optimum way.

DDR works because different devices – a Samsung or an iPhone, a smartphone, tablet an MP3 player – actually charge in different ways. That’s why some USB chargers can perfectly charge, say, an iPhone 5, but struggle to make inroads into an iPad. DDR ensures that whatever make or model you are charging – Apple, Samsung, Nokia, iPad and more – that device recognises the socket or module as it would its own charger and draws current from the USB charging socket in the way that best suits its design.

This is a possible game-changer in USB charging, with the potential to provide a powerful competitive advantage for organisations that are open to embracing it. However, for installers it also represents an excellent upsell opportunity. The best customers and the best sales relationships depend on installers providing ‘added value’ to a customer, by identifying purchases like USB charging sockets –equipped with DDR – that can give them the edge over their competitors.

Dynamic device recognition, a core part of the future of USB charging, presents installers and end users with a powerful investment case. If you’re still not convinced, ask yourself this: You’re out of battery – no Spotify, WhatsApp, SMS, no access to emails, voicemails or crucial documents – on a busy day of meetings and travel, and are starting at two identical cafes with two identical seats. One has a USB charging module built into the wall (with dynamic device recognition, of course), the other doesn’t. Which do you choose?

I rest my case.

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