Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

Environmental management in the hospitality sector isn't rocket science but doesn't 'just happen' either! It requires hotel managers to actually put it on their agendas and do more than pay lip service to it.

Sounds simple? In many ways it is - and yet, despite a growing body of evidence showing that tourists and travellers want to see an environmental commitment from their accommodation providers it is all too often overlooked.

Here at Ecompter, we suggest hotel managers should consider a 10 point plan to move them from environmental policy new-bees to green go-getters:

1. Make a commitment to tackle resource consumption in your hotel. It's never too late, and never too small. So don't panic if your hotel doesn't have the lowest possible carbon footprint right now or if a hotel down the road from you has a lower one. The great thing about sustainability is that it's an evolving process.

2. Make it an on-going commitment, not an ad hoc project or seasonal marketing whim. It's the only way to build tangible results. The true sign of sustainability is the ability to provide an ongoing and honest dialogue with your guests and wider community - showcasing your continued commitment to cut your carbon footprint. Guests are getting savvier all the time and they'll sniff out a half-hearted effort that's more about social marketing and less about social responsibility – and they won't be impressed unless it's the genuine article.

3. Calculate your current carbon footprint and establish a baseline from which you can improve. Think of it like going on a diet; If you don't get weighed and know all your vital statistics before you start then won't be able see your improvements and you'll soon get demotivated. When you're doing this, remember that a hotel's carbon footprint is not just about energy. It also covers heating, cooling, water, waste, laundry and transportation. So make sure you have a holistic view of all your carbon footprint sources.

4. As the months progress, calculate the impact of your environmental changes and see how they impact on the bottom line – there should be financial as well as environmental gains. Sustainability can also attract new customers and improve occupancy rates. For example, major hotel chain with which we have worked in Europe explained to us that being able to demonstrate their eco-credentials online has led to an increase in corporate bookings.

5. Get your staff involved. They can have a massive impact on sustainability. For example, if cleaners are preparing a room that is going to be empty for a couple of days, and they are aware of your sustainability programme, they will be more likely to think about turning the heating right down. Also, giving concrete numeric goals to staff will provide better motivation than just generally advising them to “pay attention to consumption.”

6. Communicate your changes to guests and get them involved too. Subtle, nicely phrased in-room reminders about whether towels really need to be changed each day, and if a shower could be taken instead of a bath, will remind guests that their hotel does care about the environment and prompt them to make an informed choice about their own resource use during their stay. Present your environmental performance and commitment to sustainability on your website in an easily digestible format. This engages your customers at the time of booking. People are generally more willing to contribute towards environmental responsibility when they know that others – hotel management, hotel staff and other guests – are doing so too.

7. Conduct regular surveys among your guests (may be once a quarter at check-out or as an email survey after their stay).

As the hotelier you know your environmental initiatives and results better than anyone. But it is important to know if you are communicating them clearly to your guests. Try asking them what their impression is of your hotel’s sustainability credentials. You receive important feedback about anything that's unclear or even incorrect. This is important to know as there is a lot of cynicism about businesses that try to pass off short-term marketing stunts (“green-washing”) as genuine long-term sustainability initiatives. You want your eco-drive to enhance your guest relations, not detract from them.

8. Show your stakeholders what you've achieved– senior managers, owners, etc. And get their buy-in to expand your sustainability initiatives. Successful sustainability programmes enable hotels to cut energy, heating and water consumption – some of their main overheads and their biggest carbon footprint contributors. You should start to see results straight away and be able to present very impressive results over a 12 month period. We have seen some hotels cut their carbon footprints by almost 30% in one year. It's also worth noting that corporate customers are more interested than ever in the carbon footprint of their business travel accommodation (as a part of their company's overall responsibility reporting). So it's a big help to them if you can provide your corporate customers with unbiased proactive reporting, without them having to ask for it.

9. Regularly review your sustainability policies and revise as necessary. Every hotel is different so there isn't a one-size-fits-all approach. Some hotels will have large function spaces and sports facilities which will require specific sustainable electricity usage policies. Others may have rooms that are booked mainly for one night, where laundry costs are much higher. The important thing is to be flexible and dynamic – and to remember that the best sustainability policies are ongoing ones.

10. As your reputation grows register with eco-travel sites, where appropriate, consider entering industry awards such as the businessGreen Leaders Awards and Considerate Hoteliers Awards. You should also consider sharing your experiences by speaking at industry conferences, exhibitions and seminars. Spread the green gospel!!

Remember that the best sustainability policies are ongoing ones, and the best way to showcase your sustainability efforts is to demonstrate openness, ongoing commitment in environmental work and, most importantly, concrete results. Showing an ongoing carbon footprint reduction is the best possible environmental certification you can have!


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