HF Holidays highlight winter breaks

HF Holidays highlight winter breaks

Tuesday, 25 October 2016 14:00

HF Holiday...

Flybe puts more summer 2017 routes on sale

Flybe puts more summer 2017 routes on sa…

Tuesday, 25 October 2016 11:00

Flybe has put more early release routes on sale as part of its preliminary summer 2017 schedule.

YHA submits plans for London’s first ‘Super Hostel’

YHA submits plans for London’s first ‘Su…

Tuesday, 25 October 2016 08:00

A planning application has been submitted by YHA (England and Wales) to open its first Super Hostel in London.

£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade pla…

Monday, 24 October 2016 14:00

Following a major overhaul of the security search area for departing passengers, Bristol Airport has unveiled plans to address congestion in arrivals.

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from Jetcost.co.uk has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.


In recent years, the UK online travel industry has continued to grow despite the economic headwinds. While it’s definitely the case that budgets are stretched, we’ve seen that consumers consider holidays to be a necessity rather than a luxury. Research from TravelSupermarket found that, on average, Brits are planning to take three holidays this year. Travel companies which have thrived in this period have done so by combining a value message along with standard holiday marketing.

The Online Consumer

To keep up with the constantly evolving digital landscape, OTAs are continually evaluating the best way to win over time-stretched, money conscious budding holidaymakers. A survey by One Poll found that a huge 77% of travellers are booking their trips online and leading travel agents are catching on to this by extending their online offering.

Holidays for many, will be one of the most expensive purchases of the year and, at Secret Escapes, a members-only travel club specialising in flash sales for luxury hotels and holidays, we try to make the experience exciting and enjoyable, while also focussing on the basics of a clear and usable website and app.

By curating a selection of hand-picked hotels and holidays, and delivering them straight to our members’ inboxes, mobiles or tablets at discounted rates, we’ve tried to make the process as stress-free as possible. Modern-day, online consumers are savvy and conscientious, so by including links to useful tools such as TripAdvisor, as well as a detailed breakdown of our discounts, we try to be as transparent as possible, something which is often lacking in the online marketplace. It’s important to us that when a member sees one of our deals, they know that they are looking at a price that cannot be beaten anywhere else online. If you can’t make that promise, then you’re at risk of losing the booking to comparison shopping.

As well as getting savvier, consumers are getting more adventurous, both with destinations and activities. Looking to add more of a personal touch, consumers turn to online channels to research and organise added extras, from safari drives and diving courses to spa treatments and afternoon teas.

The online nature of sourcing information and social media has also made consumers more aware of celebrity holidaying activity. From Instagram posts to gossip column snaps, celebrity influence is thriving, sparking a surge in luxury travel.

In the Lap of Luxury

The competitive nature of the travel industry has resulted in consumers breaking into the now affordable luxury market by booking more four and five-star holidays than ever before.

While the travel industry is thriving, even the most luxurious hotels will still benefit from being able to drive incremental bookings. At Secret Escapes, we negotiate up to 70% off the price of these spare rooms to generate revenue that would have otherwise been missed.

The travel industry has had to grow rapidly in order to keep up with changing consumer behaviour, particularly as voucher codes and daily deal websites such as Groupon have transformed consumer expectation of value, not only within travel but also the dining and entertainment industries. We felt that by combining the flash sales model and a luxury inventory that’s accessible from spare hotel rooms, we could satisfy consumer’s needs for variety, choice, affordability and hassle-free travel.

Secret Escapes

We started Secret Escapes in 2011, and have experienced a fantastic year-on-year growth of 260%. We have grown from a small start-up to a global business that provides an essential tool for hotel managers and holiday suppliers, allowing them to make revenue on their unsold rooms.

In the last year alone, we have expanded our offices across the world, opening our doors across Europe and the US and have many more planned for the future.

The online travel sector has demonstrated an adaptive approach, by evolving online platforms, expanding portfolios to consumer research and developing mobile apps to access new markets and create a streamlined process when booking a holiday online.

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