SuperBreak gets Superfestive in new agent campaign

SuperBreak gets Superfestive in new agent campaign

Thursday, 27 October 2016 11:00

Agents boo...

EVA Air offers autumn savings on its Kangaroo Route

EVA Air offers autumn savings on its Kan…

Thursday, 27 October 2016 08:00

EVA Air is celebrating an increased service on its ‘Kangaroo Route’ by unveiling autumn offerings on flights from Heathrow to Brisbane, Australia with return fares from £642 per person.

Vietnam addition from Thomson and First Choice

Vietnam addition from Thomson and First …

Wednesday, 26 October 2016 14:00

Thomson and First Choice have announced the introduction of Vietnam to the winter 2017 programme.

Ranch Rider adds authentic Arizona ranch for next year

Ranch Rider adds authentic Arizona ranch…

Wednesday, 26 October 2016 11:00

Keen to expand on its portfolio of authentic US ranches, Ranch Rider will be introducing Arizona’s Hideout Working Ranch in its 2017 brochure, which is situated near Portal near the...

Qatar Airways announces daily Seychelles flights

Qatar Airways announces daily Seychelles…

Wednesday, 26 October 2016 08:00

Qatar Airways will provide UK holidaymakers with greater access to the Seychelles from December 12 when it launches daily flights via Doha.

HF Holidays highlight winter breaks

HF Holidays highlight winter breaks

Tuesday, 25 October 2016 14:00

HF Holidays is promoting a selection of winter getaway including a Christmas Craft Weekend at Dovedale in the Derbyshire Dales, Festive Walking At Dovedale, A Seasonal Stay at Malhamdale in...

Flybe puts more summer 2017 routes on sale

Flybe puts more summer 2017 routes on sa…

Tuesday, 25 October 2016 11:00

Flybe has put more early release routes on sale as part of its preliminary summer 2017 schedule.

YHA submits plans for London’s first ‘Super Hostel’

YHA submits plans for London’s first ‘Su…

Tuesday, 25 October 2016 08:00

A planning application has been submitted by YHA (England and Wales) to open its first Super Hostel in London.

£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade pla…

Monday, 24 October 2016 14:00

Following a major overhaul of the security search area for departing passengers, Bristol Airport has unveiled plans to address congestion in arrivals.

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

UK travellers overlook typical winter sun destinations in favour of ‘safer’ travel destinations.

The summer of 2015 has been a testing one for both British holidaymakers and the travel industry. We've watched the migrant situation unfold and spread across Europe, we’ve seen acts of terrorism in our favourite beach resorts, and watched Greece battling a crippling economic slump.

To uncover the true impact these events have had on the travel industry, Travelzoo conducted research with 2,000 consumers to identify how the ‘summer of discontent’ has changed British tourist’s willingness to travel abroad - and the destinations they are willing to travel to.

Louise Hodges takes a look at the research findings, discusses the implications for the travel industry and gives her take on when consumer trust in travel destinations will be restored.


Lack of understanding: Impacting Brits’ willingness to travel abroad

From the research it is clear events this summer have had a significant knock-on effect on British consumers’ willingness to travel abroad. Over half of those involved in the Censuswide study said recent acts of terrorism (54%) and the migrant situation (51%) had directly influenced how they feel about travelling overseas.

In spite of these events business is still booming for the travel industry with airlines achieving record load factors in August and ABTA reporting a 10% year on year growth for bookings. At the ABTA Convention this month in Greece we were told that the UK tourist spends on average £900 per person on travel each year –moving up to be the fourth highest globally.

While conversations with our travel partners also suggest the desire to travel shows no sign of abating, the research points to a change in the considerations travellers make when selecting holiday destinations. When asked how events this summer had impacted their travel behaviour:

• 75% of travellers admitted they would no longer consider visiting Islamic countries

• A similar number (77%) said they are now more likely to conduct research on the safety of a country before visiting

• 69% said they are more likely to check the Foreign Commonwealth Office website for advice on where is safe to travel to

The short term impact for the travel industry of this behavioural shift is clear: countries that would have appealed to British tourists for a winter getaway this time last year are being avoided by 50% of travellers, in favour of what they consider to be ‘safer’ destinations.


Changing behaviour: The impact on winter sun destinations

Previously popular destinations for winter sun such as Tunisia and Egypt are taking a back seat; with less than 1% of UK tourists saying they would consider visiting Tunisia even if the travel ban were lifted in the next few months.

Why? Because British tourists right now want to travel to places they feel are removed from the recent trouble in the Middle East region and parts of Europe, places they feel are safe for them and their family to travel to. When asked to rank what is most important to people when choosing a destination, safety ranks as the number two consideration (after cost), but above weather which is in third place – a surprising fact as in previous years’ weather was in the number two slot.

And, in order to feel this sense of security they’re willing to spend more money and travel further afield. Whilst the Canaries retain the top spot for winter sun, we are seeing the Caribbean and Australia take the second and third slot as the most popular destinations.


Travel Industry: Bouncing back

To date consumers have reacted to the ‘summer of discontent’ in the most human way possible; they have seen how events have unfolded and removed themselves from the destinations they believe put them and their family at risk. But what’s clear is that there remains confusion amongst British travellers about where is safe for travel, with over half (54%) admitting they feel confused and overwhelmed about where the safe travel destinations are.

While some countries are still being considered for holidays, others have a harder job ahead when trying to win back the trust of British tourists.

What all in the industry agree on however, is that the British tourist is resilient and values travel as an essential part of their lives.

History has also shown that even the most significant terrorist attacks and natural disasters can be recovered from in the fullness of time and with the appropriate reassurances from the government and those within the travel industry. Typically within 12 months a destination is able to recover and we hope this will be true for both Tunisia and its neighboring tourist destinations.

For the short term however, with events still fresh in the mind, British tourists will continue to actively avoid certain destinations. The industry has real work ahead to rebuild consumer trust and increase confidence in order for people to return to destinations affected by acts of terror and the ongoing migrant crisis.

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