Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

A country’s reputation can have a huge impact on its success as a tourist destination. Travellers will often have a preconceived idea about a place, taken from the images presented by media like film and television.

For example, Danny Boyle’s 2008 blockbuster hit ‘Slumdog Millionaire’ did little to deter the stereotypical view of India as a developing country affected by severe poverty and crime.

Of course these problems exist for countries all over the world, but in order to benefit from tourism a more positive picture needs to be pushed out and backed up with real action. Global hotel brands have a huge part to play and a responsibility towards the countries they operate from. By committing to deliver the highest possible standards of service to their guests, hotel brands can help countries to smash the stereotypes they are fighting against.

Thanks to an international marketing campaign, ‘Incredible India’, the travel and hospitality sector is flourishing in India. But the demanding temperatures there mean food spoilage and contamination are still major challenges for many hotels. As with poverty and crime, difficult weather conditions and poor hygiene are both problems that emerging holiday destinations have to cope with. When this is the case it doesn’t matter how much effort is put into pushing out a positive image of a country. In order to truly strengthen a fragile reputation and encourage repeat bookings, the proper foundations have to be put into place. This will help towards combating, and hopefully one day eradicate, the factors that affect a country’s image in a bad way.

Poor hygiene standards can lead to an extremely negative experience for a hotel guest, which they may then associate with the country as a whole rather than the establishment they have stayed in. This could impact their travel plans in the future and, in turn, impact tourism. It is therefore so important for hotel brands to establish their core values and commit to delivering a positive experience to all guests across the globe.

Most hotel groups are facing the same opportunities and challenges in the expanding global marketplace so what sets a chain apart are its qualities and values. Brands need to be ready; not just with sleek, effective marketing and advertising but by ensuring high and consistent standards of quality in all things they do, no matter how small. They need to concentrate on everything, from the water supply to room cleanliness to food hygiene.

Once processes have been put in place to deliver and maintain the agreed values, the crucial next step for global chains is to make sure that they are actively monitoring the performance of each of their hotels. This can help them to identify any weak links that require particular and immediate attention.

Through regular and thorough auditing, hotel chains can improve not only the image of their brand but the image of the countries they operate from as well. Crime, poverty and unpredictable weather conditions may be out of a brand’s control but that is no excuse. Every possible step should be taken to ensure the safety of guests. If tourists feel safe and secure in a country, the likelihood is that they will return again and again.

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