£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade plans at Bristol Airport

Monday, 24 October 2016 14:00

Following ...

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from Jetcost.co.uk has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

Today’s consumer spends an average of 2.8 hours a day online on their mobile phone and 69% of Brits cite technology like apps and the internet as their preferred way of finding out more about the new cities, over traditional methods such as travel books and brochures.

Clearly the smartphone has not only become the main device for getting on the web, but it has become a crucial part of many consumers lives, a constant companion wherever they go, be it on the commute, at work or even on holiday.

It is therefore an incredibly important channel for the travel industry to use to engage with their customers when planning a holiday, from booking, through to activities and information while they are away.

What is clear from this increase in the amount of time spent on mobile devices is that the mobile phone is not replacing the desktop as much as adding to it. When it comes to planning a holiday or looking for inspiration, it is much easier for consumers to check their phone on the commute or over lunch than it is to use a work computer.

The phenomenon of the second screen – surfing the web while watching TV – is comparatively recent, but it gives travel brands a new shop window to sell themselves to consumers who are likely to be checking flights and packages for holidays, especially as the cold weather closes in and dreams of a winter get away become too vivid to ignore. For travel agents these are key points where they can promote their offers and get in front of potential consumers.

Once the holiday has been booked, smartphones have made travelling a lot less stressful by giving control back to the consumer.

Google Now provides updates on delayed flights, and alerts travellers when they need to leave their home to get to the airport on time. Most airlines also now offer digital boarding passes, which given that a little over 80% of the UK population has a smartphone, means most people no longer need to worry about losing their printed boarding pass.

Once consumers have arrived at their destination and are settling into their holiday frame of mind, smartphones continue to be useful. With data prices falling on all networks, and roaming charges across Europe to be abolished by 2017, consumers are increasingly using their phones abroad in the same way as they do at home. This is opening up new opportunities to brands that can use technology to improve consumers’ holidays.

At Cities Talking we knew from experience that guided tours were in dire need of improvement and so we created our guided tour app which gives consumers control over their exploration of a new city.

With GPS guided tours curated by well-known writers and voiced by local celebrities, plus a constantly updated selection of restaurants, bars and local points of interest – the app is able to offer consumers much more than a free walking tour can.

We are also beginning to see the effects that evolving technology will have on the travel industry. Smartwatches like the Pebble Time, Moto 360 and Apple Watch are the first wave of viable wearable consumer technology and brands like KAYAK, trainline and Skyscanner have all launched apps for these devices which make booking holidays and travelling more convenient.

New products and services are going to make travelling even easier for consumers and travel brands have to make sure they can move quickly to adapt to these new technologies to make the most of new ways to speak to their customers. 

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