New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

As we are all aware, summer 2012 delivered huge exposure to the UK and our capital city. Undoubtedly, being a busy time for hoteliers, it inevitably illustrated some valuable lessons that will help to guide them throughout Europe during future events.

We recognise the value in sharing lessons to help hoteliers adjust their strategies to meet the demands of high profile events and therefore wanted to highlight some points to bear in mind.
We found many hoteliers blocked out rooms for group bookings and removed availability from listings, so pricing could be decided. Although this may have seemed wise at the time, so a strategy could be carefully decided on, it meant when consumers went to book, it showed ‘none available’. This caused potential ‘panic’ which drastically impacted on the hotel industry in the run up to last summer.

As a result, it is vital for hotels to put a pricing availability strategy in place, ahead of time which would help ensure rooms are reasonably priced and length of stay restrictions aligned with demand. Participating in timely merchandise or promotional offers is also a key point to consider, by building their base occupancy through engaging with regular customers. Once this foundation has been established, hotels can then raise their rates and continue to increase them as the remainder of rooms get sold. This would help effectively maximise all channels to achieve 100% occupancy – something that wasn’t common during the summer  of last year.
Hotels shouldn’t limit exposure during major events; we found that many hotels guaranteed exclusive listings of inventory to event promoters, sometimes as high as 70%. By shutting off all other distribution channels meant they were often left with significant excess capacity because those promoters didn’t fill the bookings. In this case, it might have been smarter to reconsider the value of the relationship, relative to all other distribution channel options so as to benefit both parties.
I personally feel, catering for a younger audience needs to be placed high on the agenda when planning for a national or regional event. As an industry we understand these events don’t just appeal to the older age group, so many will bring their families to join. The industry needs to increase its options available to cater for this extended audience and by widening their reach they will in turn expand their booking possibilities.
It is encouraging to see tourism has been booming since the Opening Ceremony and net room nights have increased by 40% year-on-year between August and December 2012. Although this is slowly decreasing we can still see the effect this key 2012 event has had on generating interest in visiting the capital. These lessons are valuable ones that should be taken on board, so as a country, the UK can be even better prepared, providing an excellent service, whilst creating an even more enjoyable experience.

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