Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

Rob Darby discusses how years of uncertainty have bred the ‘savvy sun seeker’ and how agents must innovate to stay competitive.

Following years of uncertainty amidst a global financial crisis, and the natural knock-on effect on consumer spending, things are looking up for the travel market.

While still nowhere near the pre-2008 figures, ONS figures for 2014 showed that trips abroad by UK holidaymakers rose by 3.7%, (1) which for many industry commentators was enough to herald a positive sea-change for the market.

Not only are trips abroad increasing, which means more business for agents and TMCs, consumer spending abroad is also mirroring this renewed sense of economic confidence with a 4.5% rise (2) – a total of £24bn. (3)

A strong Pound in the aftermath of May’s General Election outcome has meant a sunny forecast for Britain’s holidaymakers this summer also.

With favourable exchange rates, more disposable income or simply less need to save every penny than in previous years, consumers may be more open to the power of the purchase this summer season. However years of economic uncertainty have resulted in a dramatic shift of spending mindset.

A new breed of ‘savvy’ has reached all corners of commerce it would seem. We only have to look at the rise of discount supermarkets and voucher codes to see it in action and consumer approach to most other purchases is no different.

The savvy consumer is one who doesn’t mind spending but is very conscious about ensuring they get the most ‘bang’ for their buck. Interestingly foreign exchange is one area where consumer spending continues to buck the trend.

For many UK residents a holiday to a Eurozone country is a likely household expenditure in 2015, yet the majority will only begin to think about their FX situation a day or two before they go often leaving them paying over and above the more favourable exchange rates simply because they have run out of time.

Herein lies an opportunity for travel agents who have not only been called on to search and locate the best holiday deals for their customer but who can also capitalise on the chance to offer an ideal FX solution for the savvy sun seeker – a prepaid travel money card.

A prepaid card allows holidaymakers to avoid costly charges when withdrawing money and spending abroad. For many the lack of preparation means a reliance on their personal credit or debit cards, often with fixed fees on withdrawals and point of sale transactions as well as the expected FX charge.

With a prepaid card, holidaymakers can tap into their ‘savvy’ psyche and ‘hedge’ their currency, buying when there is an expectation that the Pound will fall. While not without the risk that the exchange market will go the opposite way and the Pound may continue to rise, for many the choice to load the card when and how they want may be appealing.

However, with the current economic forecast in mind, another alternative may be more appealing to the nation’s savvy travellers. Travel cards that are loaded in Pounds with conversion made at the time of use, such as the Escape Travel Money Prepaid MasterCard® Card, ensures holiday makers will be sure they are getting the most up to date exchange rate. With this type of card, they will not be charged for unloading money not spent nor will they face further exchange rate charges for converting into another currency should they travel abroad to another country later in the year.

In addition to the cost savings and perhaps more important than being savvy is the benefit of being safe. With a Travel Money card, travellers are offered a convenient and safe alternative to carrying cash or their bank cards abroad. They also offer cardholders much greater flexibility and reduced costs all while ensuring they get the most bang for their buck, each and every time.

Savvy times call for savvy measures and while consumers continue to hunt for the best deal on electronics, groceries and holidays alike, so too must service deliverers continue to innovate and develop their offerings in order to ride the wave of positive sentiment.

For further information visit www.tuxedomoneysolutions.com or call 0203 219 3103


(1) ONS, Travel Trends 2014, http://www.ons.gov.uk/ons/dcp171776_403337.pdf

(2) http://www.barclaycard.com/news/consumer-spend-data-february.html

(3) YouGov, http://reports.yougov.com/sectors/travel/travel-uk/holiday-money-2014/

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