Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

It is well-known that growing competition in the travel market leads to a greater need for additional revenue streams. Ancillary services now being offered to consumers throughout the purchase process and beyond. In this article, Nigel Bramwell, CEO of Voiamo, explores the need for add-on services that are not one-offs, but that build long term relationships with customers.

Ancillary revenue has become vital for the travel industry across the globe, as fierce competition continues to drive down prices. It’s practically impossible to book a hotel room or hire a car without being offered a variety of add-on products, ranging from breakfasts to travel insurance. According to IdeaWorks, airlines made more than £18billion last year offering extras such as food and in-flight entertainment. The research also showed that Australian airline Qantas reaps an average of £37 in additional extras from each passenger.

The growth of the internet as a purchasing channel has made it easy for the hospitality industry to push extra products into the buying journey. Once the preserve of low-cost hotel chains and airlines, offering add-ons is now a staple for the entire travel market – high-end, low-cost and boutique alike.

There are clear advantages to offering customers a variety of extras, but are the one-off extra transactions currently on offer - such as food, room upgrades, excursions and travel insurance – really the full potential of this approach? An extra £37 per customer is not to be sniffed at, but in such a competitive market, is the industry really making the most of the process?

The travel industry needs to look beyond single transactions and make the connection between additional revenue and deepening customer relationships. Longer term add-ons – ideally, involving contracts and recurring revenue - are therefore the gold standard that has to be aimed for. Offer the customer a reason to invest in your brand on an ongoing basis.

For many, this thought process has ended with the development of a mobile app. E-Marketer predicts that US travel sales purchased digitally (via mobile devices or online) will total $168billion in 2017, while sales via mobile devices alone will reach nearly $50billion. So mobile applications are therefore crucial in driving customer interaction, predominantly due to the ease of purchasing tickets, managing bookings, choosing seats, booking accommodation and so on. User-friendly mobile apps can also help drive customer loyalty, provide loyalty offers, feed relevant information or updates, enhance traveller interactions – essentially, build long term customer relationships.

But apps tend to depend on connectivity. The provision of apps helps to secure customer loyalty and moves people into self-service and away from call centre queues, reducing costs. But both these advantages and the investment into the app are undermined if the customer doesn’t have mobile connectivity, which is particularly unlikely if they’re abroad and consciously avoiding exorbitant data roaming charges by turning off their 3G.

So if a solution to encouraging customer loyalty is a mobile app, but these cannot be relied upon due to either unreliable or expensive data connectivity, how can a travel company solve the problem?
The answer is a second ancillary product – low-cost, low-commitment, SIM-based mobile data packages. They not only allow the customer to circumvent the much-publicised high data roaming charges, but they also intrinsically entail a contractual relationship over the course of a minimum of a month. Far longer than most travel companies’ or hotels’ customer relationships.

Indeed, for many hotels, they also present an opportunity to improve upon Wi-Fi provision. Instead of installing a costly Wi-Fi infrastructure, they can offer a low-cost mobile data package that gives the customer connectivity within and beyond the confines of the hotel, while giving the hotelier a longer customer relationship.

Add-on services and products are vital for survival in the travel industry. And if these are to move beyond basic one-off transactions and deepen the customer relationship, targeting “real estate” on customers’ smartphones is vital. Apps may be one route, but without connectivity, they are severely limited. Fortunately, the solution – mobile data packages – are not only a simple enabler for the apps, but also a standalone longterm add-on service in their own right.

For more information visit www.voiamo.com 

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