Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

Many passengers and holidaymakers are today listing their mobile numbers as the primary mode of communication when purchasing tickets and and holiday packages. This is allowing airlines, tour operators and many other organisations in this industry to provide good communication initiatives which is contributing to effective customer service.


SMS marketing has also increased in popularity in this industry due to the popularity of mobile phone usage.

With so many transactions carried out via the internet postal booking confirmation is not always received prior to travel or is documented online. Confirmation of booking by text message is convenient for customer and travel provider alike. If internet access is not available to show e-mail confirmation this can easily be provided by the traveller on their mobile phone and negate any check-in issues.

As well as any standard travel details documented with the booking confirmation, any other relevant information provided can be of great benefit to the holidaymaker and travel provider. The information provided via a text message not only benefits customers but can reduce inbound calls increasing efficiency and saving in staff costs.

Travel companies can provide simple travel information to a mobile which is easily accessed when travelling:
·   Airlines use text services to alert passengers of flight delays, cancellations and any gate changes

·   Some airlines have benefited by providing traffic news direct to peoples mobile phones warning them of any traffic jams to avoid delays on airport arrival

·  Holiday resorts and hoteliers can use SMS services to provide information about on-site events, dining and entertainment opportunities to boost occupancy and increase revenue. Check in and check out details can also be reminded to guests using SMS

·   Wishing passengers a simple ‘Safe Journey’ goes a long way to build good customer relationships and increase in repeat business opportunity

Creating a mobile database
Travel companies have a great opportunity to add to their mobile database by getting customers to opt-in when completing online booking forms and the like. Whatever the promotion offered, this is a positive way to reach an engaging audience and respects people’s privacy rights. Clear opt-out text procedures help to provide customers with reassurance if they wish to discontinue a subscription.

Hotels, airlines and other travel related businesses also use other clever techniques to get people to opt-in to a subscription to increase the effectiveness of their SMS marketing and customer focus:

·   Placing of prominent mobile, calls-to-action where people are congregating in queues, café’s and the like for people to text in to win flights and discounted travel

·   Using other media such as television where viewers are offered the chance to win a holiday by texting a unique keyword to a short code for convenience

·  Advertising calls-to-action on a variety of other platforms: billboards, flyers, radio and many other creative mediums that offer appeal and interaction

SMS marketing campaigns
Organisations that have invested in creating a wide mobile database can use this platform as an effective marketing and promotional tool. Also, by texting at regular intervals customers are reminded of the product or service which keeps it in mind and can negate customers straying to competitors.

SMS marketing is ideal for perishable inventories such as airline tickets, hotel rooms, coach seats and other similar products. Managers can create dynamic SMS campaigns to willing subscribers that drives sales and reduces unsold tickets and waste.

Many organisations in the travel and tourism industry are seeing the benefits of using SMS alongside more traditional marketing techniques. SMS campaigns can also be promoted on social media to promote products and services and increase brand awareness. The popularity of this marketing medium is sure to gain in popularity in the future with travel companies using ever more creative and interactive ways to appeal to prospective customers.

For further information on this subject and a trial of an internet-enabled SMS service, TextAnywhere offers a trial with 50 free text messages complete with support and advice.

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