mark strickland

With the summer season now over, it is time to ensure you have your marketing activities organized for next year. Here are some of our tips on what to consider...

1 Organic Search: Seek to identify previously untapped or emerging keyword terms and adjust existing or develop new content for them.

2 Paid Search: Actively manage your PPC campaigns to take account of seasonality or other transient factors.

3 Referred traffic: Review and re-optimise your existing links from directory, portal, and other sites with regards to their positions, content, anchor text and graphics.

4 Paid Advertising: Consider Facebook advertising (including sponsored stories) to gain exposure to defined market segments.

5 Conversion: Consider adding booking iframes into your Facebook pages to be able to convert visitors into sales without having to go to your website.

6 Content Creation: Develop a content generation and distribution plan for each communication and social media channel, ensuring you allocate resources needed to achieve it.

7 Video Content: Consider video content or differentiate yourselves from your competitors, improve conversion and attract new customers via Video SEO.

8 Email: Develop a clear email strategy for both your previous and potential customers, including the objectives of each email step in a campaign.

9 Facebook: Develop additional features such as landing pages, apps, slideshows, video, image galleries and linkages to website and other systems.

10 Other Social Media Channels: Measure and optimise your social media marketing with tools such as Crowdbooster or Klout.

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