With the summer season now over, it is time to ensure you have your marketing activities organized for next year. Here are some of our tips on what to consider...
1 Organic Search: Seek to identify previously untapped or emerging keyword terms and adjust existing or develop new content for them.
2 Paid Search: Actively manage your PPC campaigns to take account of seasonality or other transient factors.
3 Referred traffic: Review and re-optimise your existing links from directory, portal, and other sites with regards to their positions, content, anchor text and graphics.
4 Paid Advertising: Consider Facebook advertising (including sponsored stories) to gain exposure to defined market segments.
5 Conversion: Consider adding booking iframes into your Facebook pages to be able to convert visitors into sales without having to go to your website.
6 Content Creation: Develop a content generation and distribution plan for each communication and social media channel, ensuring you allocate resources needed to achieve it.
7 Video Content: Consider video content or differentiate yourselves from your competitors, improve conversion and attract new customers via Video SEO.
8 Email: Develop a clear email strategy for both your previous and potential customers, including the objectives of each email step in a campaign.
9 Facebook: Develop additional features such as landing pages, apps, slideshows, video, image galleries and linkages to website and other systems.
10 Other Social Media Channels: Measure and optimise your social media marketing with tools such as Crowdbooster or Klout.