EVA Air offers autumn savings on its Kangaroo Route

EVA Air offers autumn savings on its Kangaroo Route

Thursday, 27 October 2016 08:00

EVA Air is...

Vietnam addition from Thomson and First Choice

Vietnam addition from Thomson and First …

Wednesday, 26 October 2016 14:00

Thomson and First Choice have announced the introduction of Vietnam to the winter 2017 programme.

Ranch Rider adds authentic Arizona ranch for next year

Ranch Rider adds authentic Arizona ranch…

Wednesday, 26 October 2016 11:00

Keen to expand on its portfolio of authentic US ranches, Ranch Rider will be introducing Arizona’s Hideout Working Ranch in its 2017 brochure, which is situated near Portal near the...

Qatar Airways announces daily Seychelles flights

Qatar Airways announces daily Seychelles…

Wednesday, 26 October 2016 08:00

Qatar Airways will provide UK holidaymakers with greater access to the Seychelles from December 12 when it launches daily flights via Doha.

HF Holidays highlight winter breaks

HF Holidays highlight winter breaks

Tuesday, 25 October 2016 14:00

HF Holidays is promoting a selection of winter getaway including a Christmas Craft Weekend at Dovedale in the Derbyshire Dales, Festive Walking At Dovedale, A Seasonal Stay at Malhamdale in...

Flybe puts more summer 2017 routes on sale

Flybe puts more summer 2017 routes on sa…

Tuesday, 25 October 2016 11:00

Flybe has put more early release routes on sale as part of its preliminary summer 2017 schedule.

YHA submits plans for London’s first ‘Super Hostel’

YHA submits plans for London’s first ‘Su…

Tuesday, 25 October 2016 08:00

A planning application has been submitted by YHA (England and Wales) to open its first Super Hostel in London.

£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade pla…

Monday, 24 October 2016 14:00

Following a major overhaul of the security search area for departing passengers, Bristol Airport has unveiled plans to address congestion in arrivals.

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from Jetcost.co.uk has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

One of the biggest trends in travel over the last decade has been the empowerment of consumers. Social media, price comparison sites, on demand services and new geolocation apps are just some of the factors that have given consumers more control over their travel experience.

In times gone by the local high-street travel agent was in a very powerful position – they held all the information on the best prices, routes and services. Similarly, when booking plane tickets, unless you had hours to spare phoning every airline to check prices, you had to assume that the flight you booked was competitively priced. Now, with online booking, price comparison and meta-search, consumers wield a lot more power.

The travel industry has become much more competitive and, thanks to rating sites, service has generally also improved. However, the development of travel tech has been uneven - airline and hotel sectors have borne the brunt of technological innovation. Coach and train travel has, until very recently, remained largely untouched. This is now changing.
As the expectation of consumers across the board has been raised, coach and train companies are now under a much higher level of scrutiny. This, along with the general rise in popularity of coach and train travel as an alternative to air travel, has precipitated a boom in travel tech companies that target different forms of transportation.
Travel tech companies are competing to see who can offer the best and most relevant information, pricing and booking options. Some companies have sought to go down the multi-mode travel route, attempting to provide data on planes, trains and coaches in one search. Other startups, like Busbud , have chosen to focus on one method of travel, with the aim of providing the most complete set of travel and price information to consumers.
As the technology improves, consumers will get used to a more joined up experience such as being able to plan their travel from door-to-door. Competition between different modes of travel will also increase, as planes will now compete with the convenience and reach of coaches and trains. In the long run, this could lead to improved services and lower prices on all modes of transportation.
Social media and rating sites have raised expectations about what travellers can expect from accommodation, tourist sites and restaurants. Soon, coach and train travel routes will be included in these sites as a matter of routine, further influencing how consumers choose their means of travel. Currently, price and travel time are the dominant factors, but other aspects like WiFi availability, the route the coach or train takes and on-board customer service, will play a bigger role.
The cat is out of the bag in terms of how businesses treat their customers. Democratisation of choice in the travel industry has raised the expectations of consumers and forced businesses to respond with better choice and competitive prices. Train and coach companies are now experiencing the full force of consumer empowerment and tech companies are rushing to help. This is great news for consumers – more technological innovation will make travel a better experience.

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