Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Recently, it was reported that PC sales had dropped to their lowest level in history, with global shipments falling by 10.9% in the second quarter of 2013. It’s no secret; consumers continue to prefer using tablets and smartphones to engage with online content, as these mobile devices are arguably more responsive, more accessible and can be used on the move.

Companies in the hospitality sector are also realising that solely having a PC optimised websites is no longer enough. There has to be an alternative that will capture customers when they are constantly on the move. This is particularly true for hoteliers as many of their customers will likely be travelling and will only have access to portable devices such as a tablet or smartphone.

Having a mobile app facility will give customers an alternative option and will support a hotels’ conventional desktop enabled website. The availability of a mobile app offers the customer the opportunity to access immediate information about bookings, menus and places to visit in the nearby area without having to go through the arduous process of finding a PC when out and about trying to enjoy their holiday. 

At the start of the year, PWC predicted that there would be at least 2,400 boutique hotels set up in London over the course of the next few years. These hotels will need the requisite technology to support their services and with the high level of cost associated with running a London hotel, owners will hope to limit technology costs as much as possible. Therefore, having a platform where they can create apps for free is something that should appeal to these high-end, boutique hotels and will allow them to compete with the global giant hotel chains.

A mobile or tablet app will also help to enhance the image of these hotels. Many will hope to present themselves as new, chic and up to date with the current digital landscape and a supporting app will help to enrich this persona. This decline in PC sales has, in effect, kick-started a revolution for the hotel industry. Apps are perfectly suited to this particular industry and within the next five years every hotel will have adopted mobile and tablet app technology. If you’re a hotelier, being an early adopter can set you apart from your competition as they wait for everyone else to embrace it.

Unfortunately, many existing boutique hotels are cautious about embracing an app version of their site for tablet and smartphone customers. There is a perception that apps are expensive, difficult to set up and reserved for a select few. This just isn’t true. More and more hotels will start adopting apps when they recognise the importance of mobile technology to their overall marketing strategy, which will encourage a greater adoption across the board.

From a marketing and revenue-boosting point of view, apps give hoteliers the ability to share bite size amounts of relevant and targeted information with potential customers. It’s far easier to update information on an app than it is on a website and with hotels this is really important as there are likely to be multiple updates on menus or booking offers on any given day.

The gradual death of the PC is paving the way for alternative methods of information gathering for consumers. Smartphones and tablets are now the preferred option for consuming information and the hotel industry will have to recognise that most of their customers will be on the move and in need of quick, real-time information.

twn Are you sure that you want to switch to desktop version?