£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade plans at Bristol Airport

Monday, 24 October 2016 14:00

Following ...

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from Jetcost.co.uk has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

Guy Bentley, CEO Worldwide of Glion Institute of Higher Education recounts his experience at the recent ‘Inside the Future of Luxury’ panel held recently in London and dissects discussion outcomes on their relevance and implications for higher education…

Taking stock of the UK’s luxury industries

At the premises of Home House in Marylebone, Glion recently had the privilege of hosting luxury industry leaders from a range of different British brands to debate the nature of future luxury consumers and their notions and expectations of high-level costumer experiences.

In front of a select group of students, alumni and guests, representatives from sectors as diverse as hospitality, jewellery, auctioning, yachting and private aviation shared their assessment of the state and future of the UK’s high-end creative and cultural industries, which have grown over 25% in 2010 – 2013 and are forecast to reach sales values of £51 - 57 billion by 2019 and account for 158,000 to 177,000 jobs, according to a recent study commissioned by Walpole, UK’s luxury trade association.

With this rapid growth and the volatility of global markets, luxury businesses need to keep reinventing themselves and create the type of products and services that continue to inspire new breeds of consumers, while staying true to their origins and heritage.


Identifying the future luxury consumer

The main challenge remains equal to all brands within the luxury sector: how to sell non-essential goods and services.

Typically, brands utilise design, branding and the experience related to goods or a service to differentiate from competition and engage customers; all three categories need to be of the highest level and quality to inspire consumers to choose and stay loyal to a certain brand.

At the same time, consumer groups are changing with a younger millennial generation gaining spending power that is well-informed and spoilt for choice, since it makes most purchasing decisions online and expects the best value for money within a specific price range.

Senior customers’ behaviour is also shifting: where a Sunseeker boat show in the past attracted a mostly male clientele it has today become a family event, where purchasing decisions are made across genders and generations.

Luxury companies have further developed strong relationship management with their top-tier clientele and organise non-accessible, unique experiences to ensure their brand loyalty.


Creating luxury experiences for tomorrow

In terms of products and services, the luxury industry is seeing a general shift from luxury goods towards luxury experiences, as many consumers already own the luxury goods they aspire to. Also, experiences tend to be more inclusive and can be shared with others, either in person or via social media.

The high-end hospitality sector has typically been an area of experiential luxury, where guests are willing to spend more for a higher quality of service and a heightened atmosphere.

For long-time London hotelier and Glion alumnus Stephen Alden, innovations often occur across sectors and through creative collaborations. A turning-point in the industry was when hotels discovered design and luxury brands discovered service, realising that customers expect the highest level of service throughout the entire journey, from product promotion to sales consulting and after-sales service.

Across the industry, online channels have become indispensable to raise awareness for brands and facilitate transactions. Quintessentially Lifestyle, a bespoke concierge service, teases members with the latest luxury experiences in their online community to then suggest personalised unique experiences based on customers’ preferences.


Preparing talent for the luxury industry

!!Despite digitalisation trends, consumers seem to appreciate a human element within the transaction and on the highest levels of luxury, a need for personal interaction prevails to provide the personalised, compassionate service that inspires consumers’ confidence.

With Glion, we have recently established a higher education institution in London that looks back on long-standing tradition of classical Swiss hospitality, paired with the business and soft skills required to lead teams and operations. Our latest undergraduate track combines hospitality and luxury brand management and prepares students to join this aspiring sector and create future personalised experiences.

Because according to Stephen Alden, “Luxury is something that moves you – with an emphasis on you.”

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