Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver tickets for half term

Friday, 21 October 2016 09:00

Visitors t...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

Exclusive offers to Borneo from Premier

Exclusive offers to Borneo from Premier

Friday, 14 October 2016 09:39

Premier Holidays has unveiled exclusive twin-centre offers to Borneo for 2017, with savings for couples.

 Demand for New Bristol Hotel ahead of its opening

Demand for New Bristol Hotel ahead of i…

Friday, 14 October 2016 09:22

With the highly anticipated opening of the new Bristol Harbour Hotel fast approaching (October 17), Harbour Hotels reports that it has seen ‘a substantial number’ of bookings in advance of...

Based on my experience managing social media channels for travel companies on a freelance basis, here are my top tips for social media marketing success:

Don't neglect Instagram or Snapchat

Let's be clear; Facebook and Twitter are still important marketing channels. For example, Facebook has the largest user-base by far with over one billion monthly active users and is especially effective for brands looking to target the older generation since its fastest growing audience is aged 55+. And Twitter is fantastic for relationship building, as well as tracking and connecting with people talking about your brand or industry.

But, travel brands should also utilise additional channels if possible, including Instagram because of its visual-nature, which is perfect for travel inspiration. I always discover destinations that I want to visit through Instagram (The Blue Lagoon in Malta is a recent example!). Snapchat is another great tool too, especially if you want to engage with a younger audience.

Monitor and respond to people talking about your brand or product

A great way to connect with your target audience and generate sales, is by monitoring what your customers or potential customers are saying about you or your product on Twitter and Instagram on a daily basis.

It's one of the most obvious ways to find the right people to follow and engage with. This includes travel journalists and bloggers, many of whom are active on Twitter and share coverage opportunities on a regular basis.

Take part in travel-themed Twitter chats

I take part in travel-themed Twitter chats on behalf of all my travel clients and I encourage you to join the conversation, too! My favourite is Travel Talk on Twitter every Tuesday (9:30 AM/PM GMT), where travel fans and brands come together to share travel wisdom related to a specific theme. It's a natural way to build relationships with travel fans and bloggers, as well as great brand exposure. Just make sure you don't share overly promotional tweets during the chat.

Respond quickly

Social media is called 'social' media for a reason. Some customers prefer to communicate via social media, especially at the beginning of the sales process when they have questions about your holidays or would like to order a brochure. And because of the instant 24-hour nature of the internet, customers demand faster than ever responses on social media - if they don't get them, they may use a competitor instead.

It's one of the reasons Facebook introduced the "Very responsive to messages" badge of approval for top-performing communicators. I am constantly checking my clients' page notifications and always aim to respond as quickly as possible. Even from personal experience, when a brand responds quickly to me on social media, it impresses me and I usually make the sale.

Disconnect your social media channels

I know some businesses connect their social media channels (tweets to automatically post on a Facebook timeline, for example) to save time but I don't recommend it.

For example, automatically sharing your tweets on your Facebook page will mean the text will show Twitter handle tagging, and not tag the correct Facebook pages. Each channel should have its own purpose and differences.

Of course, a lot of your content can be re-purposed for different social channels, but I don't recommend sharing the exact same message in the exact same format on each channel. If you want to save time with your social posting, use a tool such as Hootsuite or Sprout Social to schedule content in advance.

Experiment with video and live streaming

I’ve already noted in a previous blog post how audiences are increasingly using social media to experience events as they happen and interact with people there, despite not physically being there. I recommend that travel brands meet this growing demand for real-time, live interaction by experimenting even more with video content and live-streaming.

For example, a tour operator that will be in Rio for the Olympics could live-stream from the city using Facebook Live or Twitter's Periscope to give audiences a taste of the atmosphere. I recently shared ‘live’ video content throughout one of my client’s Danube river cruises and the posts received the highest level of audience engagement that month.

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