Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

Hotels deal directly with people. Marketing hotels these days isn’t about big-budget ads and single-track campaigns; it’s about starting a conversation and getting people talking says ORB Branding Agency Founder and MD Robert Bloxham.

Marketing is always changing. Whether it’s audience, channel, device or platform, the challenge of telling a brand’s story effectively is driven by ludicrously fast-paced changes in culture and technology. While some old-hats will always argue for the effectiveness of traditional big-budget advertising, campaigns need to take a much smarter multi-platform and multi-channel approach to communicate, engage and kick-start conversation.

Consumers are savvier than ever before and this trend is likely to continue with future generations of consumers. Simply throwing some money at television or billboard advertising with no real context or value for the audience will fall flat with the modern consumer. As we saw in 2014, the most successful marketing campaigns took a multi-channel approach and gave consumers multiple opportunities to consume and engage.

By 2016, the global hotel industry is predicted to be worth £3.6bn, but even the biggest names in the industry have been slow to move towards a more customer-centric and considered marketing strategy. As an industry that is built on reputation, experience and human relationships, hotel marketeers should be leveraging these values to more effectively tell their story.

With each new generation, opposition to traditional advertising is growing. So how should hotels market themselves in 2015?

Take a multi-channel approach

In the last five years we’ve seen a huge shift in the way audiences of all ages consume information. The most successful hotel marketing this year will come from brands that deliver a consistent experience across all channels. Marketing via one isolated channel isn’t marketing, it’s advertising, and it’s lazy advertising at that.

Understand your audience

Effective marketing always considers its audience, but with so much demographic data freely available online, hotel marketing should go beyond simple marital status, age and gender profiling to hone in on specifically what guests and prospective guests want and why they want it.

Make it personal

Marketing isn’t a one-size fits all approach any more. Every channel you use for marketing is different, just like hotel guests. Marketing messaging should tell a continuous and relevant story across all channels, but needs to be tailored for each medium of communication. Sending out the same email to all of your guests won’t pack the same punch as it used to. Even your content on Twitter, Instagram and Facebook should be tweaked and personalised to better engage with your audience.

Get them talking

Marketing communications are no longer a single blast. Effective marketing is about cultivating relationships with existing and prospective customers, and giving them a reason to share their own user-generated content and opinions. The success of hotels is largely driven by reputation and leveraging positive content from guests is key to painting the right picture. 


These are the new ways hotel brands can get to know new customers, and talk to them in a meaningful and impactful way in 2015.

For more information visit the ORB website.

twn Are you sure that you want to switch to desktop version?