£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade plans at Bristol Airport

Monday, 24 October 2016 14:00

Following ...

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from Jetcost.co.uk has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

 When it comes to choosing where to escape to, inspiring shows such as Ewan McGregor’s Long Way Round and Comic Relief’s ongoing celebrity challenges have had a dramatic impact on travel styles in recent years, helping ensure adventure travel is increasingly on the holiday map.
In addition to raising millions, last year’s images of Cheryl Cole and Chris Moyles summiting Mount Kilimanjaro resulted in a 400% increase in bookings to Africa’s highest mountain. This year’s A Passport to Adventure travel trend report published by TUI Travel Adventure Companies revealed that 190% of holidaymakers are more likely to take an adventure holiday in the next three years than in the previous three.


Significantly, the research flagged that ‘off the beaten track’ holidays were most likely to be remembered as customers feel they have learnt something and had an authentic experience. This ‘memorable’ figure jumps from an average of 54% across all holiday types to 80% when related to an activity or adventure holiday, highlighting how the increasing demand for a meaningful holiday will ensure the adventure travel industry will continue to grow significantly over the coming year.

What’s more, small group travel is forecast to increase to nearly eight million adults over the next three years, with 61% of those who have taken a small group adventure holiday saying they will take another one. A world away from the traditional ‘shop and flop’ style getaway, part of the appeal of a group adventure holiday is the buzz of sharing new experiences with a dozen other like-minded people. And best of all for many, this style of trip frequently avoids the dreaded single supplement.

The result of not being penalised for going solo is that over 50% of Imaginative Travellers ’s groups are people holidaying independently. Whichever continent our guests are travelling in, the team simply arranged twin-share accommodation with another tour member of the same sex, making our 200 plus tours a great value way to meet like-minded travellers whilst enjoying an affordable adventure . Whilst the solo traveller may be well catered for in the world of adventure travel, it is important that agents are equally mindful of the range of holidays available for this market. For evidence of this we need look no further than the Office of National Statistics whose figures indicate that 39% of the adult population is single and that this is expected to see a 31% increase by 2033. Similarly, in 2007 one in four 25-44 year olds were considered single (3.8million), a figure which is predicted to rise by 50% over the next 20 years to 5.7million.

With single lifestyles now more associated with independence than Bridget Jones, the appeal of a small group tour is understandable. In an increasingly time-poor age, this type of tour offers holidaymakers the freedom to explore the world in good company. Equally, the carefully designed itineraries remove any potential hassle, instead making every moment of their week or fortnight’s break count. However, that isn’t to say that all solo traveller s are single. One side-effect of the recession and subsequent change of financial circumstances is that previous travel companions – whether partners, friends or family – may no longer be able to afford to holiday as far afield as they had hoped.

Conversely, there is an increasing trend for those who have been made redundant to take advantage of the lack of work-related constraints and impromptu ‘career break’ to head off exploring Though especially true of those who may have missed out on a Gap Year, would-be travellers are fast waking up to the fact that they can get to the heart of a country, stay with people they’ve only read about, visit places they never thought they’d get to and see more of the world in a short space of time – and without it costing the earth.

Whilst certain iconic trekking tours such as those to Everest and Kilimanjaro may previously have attracted a larger percentage of solo male travellers whose other halves were less inclined to ‘peak bag’, this trend for couples travelling independently is fast spreading across other activity holidays. Indeed, there is a growing trend for women choosing active or wildlife focused holidays and single professionals – particularly females – is one of the demographic groups that TUI’s report indicated future demand will increase significantly from. Whether they’re new to adventure travel, keen to try a more exotic holiday style or have their heart set on ticking a destination off their ‘must-see’ list, the combination of a ready-made support group, a local leader to ensure the group is well looked after throughout and the big discounts involved in not travelling alone mean this is an area agents need to increasingly keep front of mind.

Despite the challenging economic climate, time away is no longer considered an optional luxury and the need for affordable adventures has never been more relevant. And so, with so many new holiday styles opening up, this is the idea time for travellers – whatever their status - to dust down that spirit of adventure and enjoy a ‘once in a lifetime’ holiday experience.

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