Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

The latest eTravel Benchmark results from eDigitalResearch have found that creating a strong, engaging and responsive online presence is vital to travel firms to provide security and protection during the current turbulent trading times in the industry. Sites that provide customer reviews, interactive features, such as video's and map planners, as well as good customer service, came top of the overall travel customer satisfaction leagues, as some companies continue to struggle financially.

Derek Eccleston, head of research at eDigitalResearch, said: "The difference between a good travel site and a great site can often make all the difference for potential holiday makers. Whilst household budgets are shrinking, research suggests that most consumers still aren't sacrificing their holiday. As the travel industry is faced with some difficult times ahead, firms need to invest in their Website, creating an engaging environment and reassuring online customers, helping to booster booking rates and interest in holidays, especially as most consumers are still willing to spend where possible. Those sites that step up their game, both online and offline with their customer service, will ultimately win through the tough time ahead."

Holiday camps and self-catering Websites continue to outperform their international rivals and dominate the top ten. 'Staycation' site Haven topped the benchmark for the first time, performing strongly across all areas, scoring particularly high in the search sections. Customers found that the site provided more than enough information, including comprehensive destination guides, as well as being easy to use. Competitors Hoseasons Lodges and Keycamp complete the top five alongside Hayes & Jarvis and British Airways.

The study, which benchmarked 54 of the UK's top travel Websites, found that hotel chains remain the lowest performing sector on average, with the worst performing sites not offering customer reviews and often leaving email enquires unanswered. Email customer service still remains the lowest performing area in the entire study, with some travel sites still failing to provide this service and support, and ultimately losing the confidence of customers.

Eccleston said: "It is vital that travel sites offer customers the option to contact them by email. As online communication continues to grow, especially with the continued dominance of social media, customers expect to be able to contact a brand online. To offer a customer the chance to browse and book a holiday online, but not allow them to contact you in the same way will frustrate a lot of your holiday makers. Some travel sites seem determined to force customers to self serve, something they need to change in the near future if they want to keep customers encourage bookings."

Budget airlines are still falling behind their bigger counterparts. With the burden of increased Air Passenger Duty (APD) facing travellers in 2012, airlines must review their Website to ensure they remain competitive and that passengers are able to make an informed booking decision.

Download a copy of the eTravelBenchmark study for the full results by completing this short registration survey: https://ecustomeropinions.com/survey/survey.php?sid=914824029. Alternatively, for access to this study, as well as past results, sign up or log into the benchmark area of the website www.edigitalresearch.com/benchmarking

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