Ranch Rider adds authentic Arizona ranch for next year

Ranch Rider adds authentic Arizona ranch for next year

Wednesday, 26 October 2016 11:00

Keen to ex...

Qatar Airways announces daily Seychelles flights

Qatar Airways announces daily Seychelles…

Wednesday, 26 October 2016 08:00

Qatar Airways will provide UK holidaymakers with greater access to the Seychelles from December 12 when it launches daily flights via Doha.

HF Holidays highlight winter breaks

HF Holidays highlight winter breaks

Tuesday, 25 October 2016 14:00

HF Holidays is promoting a selection of winter getaway including a Christmas Craft Weekend at Dovedale in the Derbyshire Dales, Festive Walking At Dovedale, A Seasonal Stay at Malhamdale in...

Flybe puts more summer 2017 routes on sale

Flybe puts more summer 2017 routes on sa…

Tuesday, 25 October 2016 11:00

Flybe has put more early release routes on sale as part of its preliminary summer 2017 schedule.

YHA submits plans for London’s first ‘Super Hostel’

YHA submits plans for London’s first ‘Su…

Tuesday, 25 October 2016 08:00

A planning application has been submitted by YHA (England and Wales) to open its first Super Hostel in London.

£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade pla…

Monday, 24 October 2016 14:00

Following a major overhaul of the security search area for departing passengers, Bristol Airport has unveiled plans to address congestion in arrivals.

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from Jetcost.co.uk has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

Travel was the first engine of the e-commerce revolution. For many people, searching and buying travel online for great value fares was their first experience of e-commerce.

But online travel shopping has not kept pace with the expectations of Web-savvy consumers. Online retailers in other sectors have re-engineered the shopping experience to reflect how people want to shop. Amazon and Apple’s iTunes store are leaders: using their knowledge of individual customers and insights into shopping behaviour to deliver ‘human-shaped’ shopping.
The contrast with traditional online travel shopping is striking. Picture Christine. She wants to book a long weekend with her boyfriend. The couple wants to escape winter – and they don’t really mind where they go. The Maldives, Corfu, the Canaries… As long as there’s sun! They live near London so they have a choice of airports to fly from. They are not that tied to any particular date – but they know how much they can spend.
Christine and her boyfriend fit the pattern of many travellers. Research tells us that around 50% of leisure shoppers have no specific destination in mind when they go online, and 40% are flexible about when they go (The Future of Travel Search, 2012, PhoCusWright and Amadeus). They face a bewildering range of travel choices from thousands of online travel sellers.
Christine is looking for inspiration. But instead traditional air search gives her forms to fill, based on specific city pairs and dates. The majority of travellers visit anything from six to 20 websites to find the right flights (WAYN, Frommer’s Budget Travel Survey). This just doesn’t make sense: shopping should be part of the fun of finding a holiday. Instead, it is often hard work.
At Vayant, we saw an opportunity to re-invent air search to help our customers –OTAs, airlines and meta-search engines – deliver a more human-shaped shopping experience. Something that matches the expectations of an Apple/Amazon generation, but also recognises the complexity of buying travel.
The key was to optimise data, and make it faster, easier and cheaper for travel sellers to push the right travel offers and choices to their customers.
We asked: “What would air search look like if you designed it around shoppers, and not computers?” Starting with this insight, we built a suite of inspirational air-search tools, designed around the way people actually shop. We created tools that allowed people to search using theme and price affinity, calendar, map and distance-based radius. We tackled the frustration that shoppers experience from searches that return out-of-date fare options by pioneering sub-second search. And we did this in a way that would make economic sense for our travel seller customers. Our analysis told us that 80% of searches are carried out on 20% of available destinations. So we built a search environment that only pushed the products our customers actually sell. By enabling travel sellers to fine-tune search around their customers, we eliminated unproductive (and costly) hits on the GDS or airline host.
This is what we mean by ‘human-shaped’ shopping, and already our customers see the benefit in lower look-to-book ratios. Across the industry we’re seeing the ‘human-shaped’ shopping concept gain momentum, as travel sellers strive to inspire their customers with search offers designed around them. One example is easyJet: their InspireMe offering turns a transactional web shop into an engaging environment, designed to entice customers with travel options that match their interests and budget.
But this is just the beginning. At Vayant, we believe we are entering a new era for travel e-commerce, where the customer and inspiration are at the heart of everything. Mobility offers exciting opportunities to deliver even more personalized and compelling retail offerings. Paradoxically, as travel shopping becomes more high-tech, the travel shopping experience will become more human.

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