Just You launches travel trade solo experience

Just You launches travel trade solo experience

Friday, 21 October 2016 14:00

Just You h...

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Oceania Cruises reduces single supplement fares

Oceania Cruises reduces single supplemen…

Tuesday, 18 October 2016 14:02

Oceania Cruises has launched a reduced single supplement promotion for solo travellers, with guests offered single supplements fares from 25% on seven itineraries, booked before December 31.

Mall of America welcomes arrival of MythBusters

Mall of America welcomes arrival of Myth…

Tuesday, 18 October 2016 14:00

Running throughout autumn until January 15, 2017, visitors can ignite their curiosity and discover whether they can really huff and puff to blow a house down; if running in the...

Emirates to launch new daily service to Fort Lauderdale

Emirates to launch new daily service to …

Monday, 17 October 2016 11:00

Emirates has announced that it will launch a daily service between Dubai and Fort Lauderdale-Hollywood International Airport, on December 15, serving the South Florida area, including Fort Lauderdale, Miami and...

New tours in UK & Europe from Back-Roads Touring

New tours in UK & Europe from Back-R…

Monday, 17 October 2016 08:42

Small group tour specialist Back-Roads Touring has launched its summer 2017 brochure to reveal a unique line up of new itineraries in Switzerland, Scandinavia, the Baltics, France, Iberia and Russia.

Star studded cruise line up from CMV in 2017

Star studded cruise line up from CMV in …

Friday, 14 October 2016 10:16

Cruise & Maritime Voyages has announced five star-studded cruises for 2017 following the arrival of its new main brochure.

Non-stop flights to Manchester from SIA

Non-stop flights to Manchester from SIA

Friday, 14 October 2016 10:11

Singapore Airlines will fly non-stop between Singapore and Manchester from October 30 as part of its northern winter schedule.

As consumers become increasingly dependent on mobile phones and mobile technology becomes more sophisticated, it is no surprise that businesses in the travel industry are looking to mobile marketing solutions. 

The benefits of SMS in particular are clear; campaigns need to capitalise on SMS to support their overall marketing strategies and use messaging as the main force driving customers to the internet. We believe SMS is and will remain a significant marketing channel to drive sales and profits for UK travel businesses– at a fraction of the cost associated with mobile advertising campaigns. It gives a campaign the added power to communicate with your target customer and build on the relationship you have with them based on permission and trust.


Regular contact with customers is a key aspect of the travel industry, SMS is a perfect tool to drive sales, communicate with customers and encourage customer loyalty. It can be used in a number of ways - a promotional tool, confirmation alerts and directing customers to mobile web pages for the consumer on the move.

We have worked with a number of travel agencies who were finding that more traditional channels were producing dwindling results and email campaigns weren’t having the impact they wanted either, with only 15% of people actually opening the email.

Text messages are simple, low cost and have a readership of over 95%. The average text is read within four minutes of being sent as opposed to an email where, if read at all, is read within 48 hours. Due to the concise nature, they take seconds to read, delivering the maximum impact with minimum inconvenience. This coupled with a call to action instantly linking them to a mobile web page is a powerful combination.

One travel agency who started using our SMS tool to send targeted special offers to their customers based on their previous travel destinations, received a response of 100 calls from every 1000 texts sent. This is just one example of how SMS can be used as promotional tool, yet it has many other benefits for travel operators.

The advantage of mobile is the ability to reach customers almost instantly wherever they may be; a key advantage for the travel industry is to use SMS alerts to customers in transit. Take the example of the BAA Strikes last year or the Big Freeze during the 2010 holiday period, regular SMS communication with customers would have helped to allay distress over delayed flights and increase customer loyalty to your business.

Our travel clients flag customer loyalty as a crucial element to ensure repeat business and promote word-of-mouth referrals. Clients have found staying in contact with customers throughout the booking process reassures them of business integrity and increases their loyalty.

SMS can be used to send out auto-reply confirmations and thank-yous for booking, as well as using it to communicate targeted add- ons for their holiday. For example, customers with young children booking a holiday may be informed of nearby attractions suitable for their family. This potentially gives the customer the feeling you are ‘going the extra mile’ for them with minimum time, cost and inconvenience to you.

With the rise of smartphone and mobile internet usage, more people are accessing information online via their phones than ever before. For the travel industry, this indicates that people will start using their mobile phones to research holidays, buy them and share their experiences with others. Using mobile web tools in conjunction with a text messaging campaign means SMS can now be used as the ‘hook’ needed to direct customers to online resources, faster than if they were left to their own devices.

This has been used to great effect by travel companies using our Mobile Web tool to direct customers to last minute holiday and flight deals, encouraging them to book getaways on the fly. It also allows business to measure the ROI based on the number of ‘click-throughs’ it receives via its SMS.

Lastly, to ensure customers do not feel like their privacy is being invaded, it is important not to bombard your customers with messages and to run an opt-out service. We advise our clients to make an opt-in or op-out option clear to their customers. So that customers do not have to leave a mobile number or can choose not to receive SMS alerts. However they find that the majority do. Even in the era of apps and cutting-edge mobile tools, SMS still has its place as the driver to alert or direct customers to the right place. Text messages are opened and read nearly 100% of the time, so there remains no better, no quicker way to get your message out to a large number of people.

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