HF Holidays highlight winter breaks

HF Holidays highlight winter breaks

Tuesday, 25 October 2016 14:00

HF Holiday...

Flybe puts more summer 2017 routes on sale

Flybe puts more summer 2017 routes on sa…

Tuesday, 25 October 2016 11:00

Flybe has put more early release routes on sale as part of its preliminary summer 2017 schedule.

YHA submits plans for London’s first ‘Super Hostel’

YHA submits plans for London’s first ‘Su…

Tuesday, 25 October 2016 08:00

A planning application has been submitted by YHA (England and Wales) to open its first Super Hostel in London.

£2.3million immigration hall upgrade plans at Bristol Airport

£2.3million immigration hall upgrade pla…

Monday, 24 October 2016 14:00

Following a major overhaul of the security search area for departing passengers, Bristol Airport has unveiled plans to address congestion in arrivals.

Intrepid targets socially conscious Gen Z with new Geckos age-range

Intrepid targets socially conscious Gen …

Monday, 24 October 2016 11:00

30 year olds will be ‘too old’ for Geckos Adventures next year, as the Intrepid Group has announced that it will cut the age range to meet a growing demand...

New survey reveals just one in 12 Brits manage to wangle an upgrade

New survey reveals just one in 12 Brits …

Monday, 24 October 2016 08:40

New research from Jetcost.co.uk has revealed that only 8% of British travellers have actually managed to secure a free upgrade for their holiday, with flight upgrades and hotel room upgrades...

Just You launches travel trade solo experience

Just You launches travel trade solo expe…

Friday, 21 October 2016 14:00

Just You has announced its largest investment to support the travel trade with the launch of 200 joint marketing events to promote solo travel.

Spontaneous people are happier according to Snaptrip survey

Spontaneous people are happier according…

Friday, 21 October 2016 11:00

Spontaneous people are often believed to lead more exciting or glamorous lifestyles and a new study has confirmed that they are happier in all aspects of their lives.

Top Brighton attractions on Combi-Saver tickets for half term

Top Brighton attractions on Combi-Saver …

Friday, 21 October 2016 09:00

Visitors to Brighton this October half term can save up to 20% on its top three paid-for attractions with combination tickets now available for British Airways i360, SEA LIFE Brighton...

Free cabin upgrades with Cosmos Tours

Free cabin upgrades with Cosmos Tours

Thursday, 20 October 2016 14:00

There still’s time for agents to book a Croisieurope river cruise for their customers with a free cabin upgrade on a range of river cruises throughout Europe, when booked with...

Last minute autumn breaks available at Haven

Last minute autumn breaks available at H…

Thursday, 20 October 2016 11:00

Agents can still give their customers a last minute family break this autumn from £99 when booking a Haven holiday between now and November 5.

Skiers urged to head east for best piste costs reveals new report

Skiers urged to head east for best piste…

Thursday, 20 October 2016 08:00

Cash-conscious skiers can avoid the slippery slope of higher prices for their annual downhill trip by heading to ski resorts in Eastern Europe.

Design an anniversary poster for DFDS competition

Design an anniversary poster for DFDS co…

Wednesday, 19 October 2016 14:00

Ferry operator, DFDS, is putting out a call to professional and amateur artists to create a poster that will be used in their 150th anniversary celebrations this year.

Savings on worldwide adventures with Explore

Savings on worldwide adventures with Exp…

Wednesday, 19 October 2016 11:00

Explore has launched a new collection of worldwide adventures with a launch offer of up to 10% discount on all new trips booked by November 7.

New route to Seattle makes it one to watch for 2017

New route to Seattle makes it one to wat…

Wednesday, 19 October 2016 09:12

Seattle is expected to be one of the fastest growing US destinations for UK travellers next year with a Virgin Atlantic direct non-stop daily flight launching March 2017, new hotel...

Air Transat launches 2017 programme with increased connections across Canada

Air Transat launches 2017 programme with…

Tuesday, 18 October 2016 14:04

Air Transat has expanded its programme of flights from the UK to Canada with increased capacity and connections for travel in 2017.

Customer loyalty schemes have a long history of successfully improving customer engagement and retention in the retail sector. As travel agencies already know bringing in new customers compared to retaining existing clients is far more costly. As such, there are lessons agencies can learn from the retail market on how, if executed well, loyalty schemes can increase your customer retention and significantly boost bottom-line profits.

The current marketplace, with aggregator and comparison websites, makes it easy for customers to switch from one agent to another with a click of a mouse. With this in mind it is more important than ever for travel agents to do all they can to bring in and keep holiday goers loyal. In order to increase customer retention, agents need to recognise and reward their best customers.

Through such methods it is possible to incentivise valued customers to remain faithful users and advocates of your business, which can do wonders for your success.

The right fit

The reason customers like a loyalty scheme is because it makes them feel that they are getting rewarded above and beyond the excellent service you provide when they give you their business. With this in mind you must remember that a reward needs to give customers something that they will truly appreciate.

It is also important not to lose sight of the suitability of a loyalty scheme to your business. These can vary from fixed discounts to prizes for adults, or perhaps if it is a family holiday a treat for the parents or children when on their trip.

For example a travel agent could copy what the likes of a coffee shop does and launch a simple card scheme whereby customers earn a reward after making a set amount of bookings or purchases.

Keeping your company’s name at the front of a holiday goers mind for when they are planning on going away can be tricky, especially if the customer only uses your service once or twice a year. Offering free goods, discounts and special buying opportunities to regular customers, regardless of how frequently they travel shows them that you value their custom and keeps them coming through your door.

Other ways to reward customers can include creating a loyalty card scheme, teaming up with an associated business to offer discounts, offering cumulative discounts on selected products, or rewarding introductions or referrals. Above all, your scheme should be simple to use and the rewards should be attractive and attainable.

The benefits of loyalty schemes

Loyal customers are also good for your business because they become your best advocates. They can quickly become walking, talking advertisements and genuine campaigners for your brand.

However, providing a clear, simple and smooth experience for customers will be essential for winning and retaining an individual’s allegiance to a brand. A clear, integrated approach to rewards is therefore essential for ensuring that your loyalty scheme gives you a competitive edge over your rivals. If it is unclear what the scheme is offering, the customer is unlikely to engage with it.

This is an area that travel agents need to get right, which is why it is key to be looking and learning from what businesses in other sectors, such as retail (which has a vast amount of experience in the loyalty area) are doing.

Using gift cards and apps as payment methods for customers to spend their rewards can provide valuable real-time data on where, what and how a product has been purchased. This information can then be used to develop bespoke and tailored rewards, which can help make a customer feel valued and improve brand reputation as a result.

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